Ambalaj gives you a glimpse of the global food packaging scene. The latest innovations, beautiful brand stories and thoughtful designs, grasping the dynamics of the global packaging design industry. Happy reading and welcome to submit your stories!

Kohana Coffee Rebranding

 

 

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Designed by Helm’s Workshop. ”Kohana’s coffee is exceptional, but their brand identity was dated, out of sync with their values and missing the mark with contemporary coffee culture. With the brand poised to enter the national market and launch a new product line, it was a perfect moment to shun evolution in favor of revolution. We proposed a bold transition from a dated packaging system to an identity focused on the islands that inspired the brand, its values and the ritual of enjoying a cup of coffee. To help, we invited artist Abi Daniel to capture the beauty and energy of the coffee plant. The result is a striking package that not only conveys a sense of Hawaii, but translates to just about anywhere people enjoy a moment of reflection.

Kohana is the small, white Hawaiian flower that heralds the arrival of the coffee cherry. It signals the promise of coffee to come, and the beginning of an extraordinary experience. It’s a strong symbol for the brand, but it wasn’t being leveraged in a way that resonated with consumers. Our solution was to let the flower speak for itself. Rather than just telling consumers that the coffee is organic and natural, we would show them— letting the inherent beauty of the coffee plant tell the story in an honest, pure way.”

Illustrator Frida Wannerberger

Tetra Pak Prisma Illustrator Frida Wannerberger

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Frida Wannerberger, freelance illustrator and graduate of Central Saint Martins, created this very nice one! For Tetra Pak Japan.

Packaging Design Trends 2015

Here is an executive summary of five crucial trends within the food packaging world. Packaging innovation & design is worth something when it brings a meaning to people’s lives. Therefore, the trends are presented with human needs, wants and desires in focus.

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Simplify Life: The world today is an endless information overload. People are overwhelmed and craving for peaceful zones, somewhere to reload and recharge. There is a growing need of simplistic packaging experiences, all for a more efficient everyday life.

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Experiaction: More brands are creating packaging with consumer experiences embedded throughout the entire usage journey. It has become a must to create experiences by focusing on the moments that matter the most to people, emotionally.

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Honest & Human: People seek brands who are human, friendly and transparent. Brands that strive to treat people and ingredients responsibly along the entire value chain. Packaging is the perfect canvas to tell the true story. Think of brands as a friend, consumers will embrace honest and generous ones.

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Resourcefulness: People are aware of the radical change needed for a sustainable planet. They are increasingly attracted by brands that do associate with responsible environmental approaches. But this is not enough, the brands must also make it easy for the consumers to do the right thing. There has been too much confusion around packaging and sustainability, and now is the time for a change. 

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Boldsome: The market place is crowded, and brands are desperately looking for ways to differentiate from the competition. Brave brands are re-defining established category codes. But success doesn’t come from being different for the sake of it. If the packaging does not connect with consumer needs, it will fail. 

INTERESTED IN THE FULL REPORT? Would you like to join an informative and inspirational trend spotting journey, in the world of food packaging? With today’s consumers as a starting point, we’ll tackle packaging design two-dimensionally, three-dimensionally as well as emotionally. Kristina de Verdier, founder of Ambalaj, with 10 years of experience in driving innovation & design projects for food manufacturers globally, will lead the way. Please contact kristina@ambalaj.se for inquiries.

 

Wheat is wheat is wheat

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Milk by apple. Flour by Prada. Coffee by Cartier. Peddy Mergui, owner of a brand firm, and a senior professor of design at the Holon Institute of Technology, has made an interesting exhibition called Wheat is Wheat is Wheat. ”By infusing the packaging of our most basic commodities with values of prestige and luxury, Wheat is Wheat is Wheat explores the dynamic and often blurred ethical boundaries of design within consumer culture. This exhibition is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass. The various exhibits combine shapes and images from the world of consumption with concepts from the field of consumer ethics. They serve to highlight both the contentious, potentially arbitrary connection that products have to packaging, and the ethically challenging conditions in which designers are asked to operate. Using humorous, yet provocative undertones, Wheat is Wheat is Wheat will leave you with more questions than answers – particularly on your next trip to the supermarket. The exhibits were created as works of art and are the result of the freedom of creative artistic expression.”

Beer with gold leaf

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Pang Pang brewery is launching a golden beer. The Stockholm based brewery Pang Pang is one of the most experimental beer brands in Sweden, and as Christmas is approaching they are launching a very unique one – brewed with gold leaf. The gold leaves are added in the end of the process and is clearly visible through the bottle. It creates like a golden snow globe. The beer contains 7,9% alcohol, symbolic since gold has number 79 in the periodic table. The beer is called ”Yellow snow” and comes in 1900 bottles – bottles with a champagne-like style.

Froosh in paper packaging

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Froosh, now in paper packaging, Lamican. Froosh, an independent swedish company with offices in stockholm, copenhagen, helsinki and oslo. They have been revolutionising the beverage shelf with their intriguing and controversial messages on the packages. ”Our business is fruit: we don’t do anything else. our froosh products are designed to give consumers in the nordic countries a convenient, delicious and healthy way to get more fruit into their diet and make it a little easier to live a healthy life.” Designed by Pearlfisher.

100% plant based

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Tetra Pak launches the industry’s first beverage carton made entirely from plant based, renewable packaging materials. The new Tetra Rex® carton will be the first in the market to have bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, both derived from sugar cane, in addition to Forest Stewardship Council (FSC ™) certified paperboard.​” Go Tetra Pak!

Vessyl knows what you are drinking

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Vessyl – Packaging designed for people’s different needs, by Fuseproject ”Have you heard that you should drink 8 glasses of water per day? Well, it’s not that simple. Truth is… we all have different hydration needs. Your Vessyl estimates, tracks and displays your real-time hydration needs. Your level rises and declines based on a variety of factors. Vessyl automatically knows and tracks everything you drink (calories, caffeine, fats, sugars, etc). So whether you want to lose weight, build muscle, regulate caffeine, or stay hydrated, Vessyl helps you keep track of what matters to you. Your Vessyl connects to iOS and Android mobile devices. So all of your nutrient data gets updated to your mobile device.”

Blossa 2014

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Every year the Swedish brand Blossa releases a limited edition mulled wine. This year inspired by France. Lavender from southern France blended with a selection of white wines and traditional mulled wine spices. Designed by Scandinavian Design Group.

Tomorrow Machine

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Re-defining packaging for food, by Tomorrow Machine. A Swedish design studio based in Stockholm and Paris, specialized in package, product and food concepts. ”We believe in looking at the world from a creative point of view to shape the innovations of tomorrow.” The images above are showing 1. Basmati rice wrapped in a pyramid of soft beeswax, soy-ink printed and dusted with pearlescent robin’s egg blue. 2. Caramelized sugar, coated with wax, to be cracked like an egg to be opened 3. Gel of the agar-agar seaweed and water, made for drinks that have a short life span and needs to be refrigerated.

Bassett Espresso

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Designed by Squad Ink. “Paul Bassett, former World Barista Champion, is the visionary behind Bassett Espresso. Bassett Espresso is a reflection of Paul’s personal taste. It portrays his journey of creative expression and the continuation of his relationship with coffee, capturing the imagination and potential of quality espresso. Our challenge is to ensure that the brand confidently represents Paul Bassett and his unique approach to producing quality coffee whilst creating a highly marketable product with strong retail appeal. Paul’s connection to coffee tradition needed to be translated through our work, so we consulted with him closely to discover that his open mindfulness allows him to continue to explore coffee’s sensory possibilities through technical refinement. With this in mind, we began rebuilding the brand starting with a revision of the name from Paul Bassett Espresso to ‘Bassett Espresso’. The use of the classic typeface, allows the logo to be commanding with a nod to tradition. Another important brand device is the custom pattern, derived from a European tessellated tile pattern. The graphic seamlessly aligns art and geometry, symbolising Paul’s approach to coffee as both creative and technical. The final packaging solution demonstrates an aesthetic that is purposely restrained yet bold through its beautifully considered typography, graphic detail and flawless production.

Tolånga Smör

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Tolånga smör is a micro dairy in southern Sweden. The butter is produced of ecological and unpasteurised cream and flavored with untreated sea salt from Camargue. The packaging is made by the owner Louise Andersson who, when she´s not churning butter, is working as a landscape architect. The butter contains of a few but very good ingredients and the process is a contemporary handicraft with historic roots. Simplicity and quality, past and present – from the product to the packaging.

Absolut Craft

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Designed by No Picnic in cooperation with The Brand Union. And nominated to the German Design Award 2015. ”The original ABSOLUT bottle was inspired by a Swedish apothecary bottle, now one of the most recognizable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, ABSOLUT CRAFT reflects the brand’s heritage by featuring the alchemic symbol for distillation. The color coating is inspired by 17th century apothecary jars and protects natural ingredients.”

Unelefante

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Designed by Unelefante, Mexico. “Before founding Unelefante, I designed and produced jewelry and other fashion accessories for over ten years, so I know for sure a few things. Most people are not willing to take risks when buying a product, specially if it’s a gift, so, why not turn an ordinary something into a very unique experience. This is our main principle. Having this knowledge on hand and my passion for art and anything with an eye-catching harmony were catalysts when designing the Pollock bar and packaging. We change the colors to create new harmonies and to differentiate product lots. Also, labeling products can be hideous, specially if it’s by hand and you have hundreds of pieces in front of you, but it’s very fun to label the Pollock bars, labels are glued depending on were you have a better visual of the pattern created with the paint splashes. It’s relaxing.”

Inglorious Fruits & Vegetables

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”Eating 5 fruits and vegetables a day can seem like a difficult task if you aren’t counting fries within that number. Sadly, approximately 300 million tons of food is wasted in a year; including those vegetables you never got around to eating. Intermarché, a chain of French supermarkets decided to do their part by purchasing the  fruits and vegetables their suppliers usually throw away and sell them at a discounted price. For people to realize that the misshapen vegetables and fruits were just as good as their regular produce, they distributed ”inglorious” fruit juices and soups. The end result? A success! They quickly sold out, and brought both attention and an easy solution to food waste.”

WikiPearl – Edible Packaging

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wikipearltech edible packaging design

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WikiPearl™ by WikiFoods. ”Our goal is to produce edible food & beverage packaging solutions, which make other packaging materials, like plastic or paper, unnecessary. WikiPearl™ comes from an idea of bio-creator and Harvard professor David Edwards. Following an enlightening conversation about ”tensegrity” with Ken Snelson, a New York sculptor, Dr. Edwards wondered whether it would be possible to design food and beverage packaging like nature designs fruits and vegetables. The first commercial WikiFoods products, was WikiPearl Ice cream and frozen yogurt, and was launched in France and the USA in 2013. New Wikipearls products are being created every day. From ice cream, cheese, and frozen yogurt to fruits, vegetables, water, cocktails and soups.

How to recreate 36 World Cuisines with 3 spices

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Via Visually

Sechzisch & Vierzisch

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”‘Sechzisch Vierzisch’ takes the classic ‘Persching’ drink from Germany’s Rheinhessen region and turns it into a hip and lovingly crafted mixed wine beverage. To folks in Mainz, the name on the bottle says it all: a blend of sixty (sechzisch) percent rosé wine and forty (vierzisch) percent orange soda produces a peach-hued drink (hence the Rhenish Hessian name ”Persching”) that is served, oddly enough, in a beer bottle. Those are the dry facts.

The legend goes like this: once upon a time, 200 years ago, a clumsy winemaker’s wife named Lotte had a bike accident, and the oranges she was carrying fell into a wine trough. Unaware of what had happened, her husband, Henry, stomped the grapes as usual and marveled at the strange orange color. Once Lotte had explained the mishap and Henry knew he didn’t want his harvest to go to waste, he proceeded to further process the pulpy mix into wine…. That’s Sechzisch Vierzisch’s own anecdote about the company’s creation.” Via Sturm und Drang

Almond Milk LA

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Almond Milk LA - Almond Milk made from Californian almonds. In a traditional glass bottle, and also possible to get delivered to the door step. If you haven’t tried Almond Milk before here are some ways to use it: ”Drink it straight with a cookie – it’s creamy and yummy and refreshing when chilled. Use it as a base for smoothies, pour it over cereal, or warm it on the stove on a cold night with another cookie. Almond milk is high in protein, vitamins, minerals, anti-oxidants, phyotchemicals, living enzymes, and healthy omega fatty acids including calcium, zinc, vitamin E, magnesium, manganese, selenium, iron, B12, and potassium.”

Pressed Juicery

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Pressed Juicery was born out of the idea that in order to find fulfillment and balance each day, modern people need to be armed with a fresh set of tools that are simple, convenient, and tailored to their hectic schedules. We believe that everyone is entitled to live their best lives, but in order for this to happen, we need to get back to our roots. While the benefits of juicing are endless, we aim to cut through the confusion and condescension of so many health trends and get to the point: Our bodies require vital nutrients to function at their optimal levels.”

Swedish Kombucha

svensk kombucha packaging design 2Swedish Kombucha is a small microbrewery in Stockholm – which started its business during spring, 2011. ”We started drinking Kombucha during our college years in early 2000’s in New York where it is a common and popular health drink. We missed our daily bottled of “Booch” back in Sweden and started brewing our own.”

Health should be simple. Kombucha is tea created by a fermentation process that has vitamins, good bacteria and antioxidants. All we have done is to put it in a pretty bottle for you. Kombucha is a carbonated health drink based on organic tea and contains living bacteria/yeast culture, B-vitamins, antioxidants, organic acidsand enzymes. It’s a fizzy and refreshing thirst quencher – a great alternative to Vitamin Water and energy drinks.

Emily Fruit Crisps

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Emily Fruit Crisps, a start-up brand targeted towards a female audience. Designed by Big Fish. ”Pack designs for ‘Emily Fruit Crisps’ – ‘all the goodness of fruit with the crunch of a crisp’. The brand was created by Big Fish for AWE Foods, a start-up business based in London. Targeted unapologetically at a female audience, Emily is an exciting, vibrant new entry into the ‘better for you’ snack market.”

Jugen Health Foods

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Designed by Anagrama. ”Jugen is a brand specializing in health foods and speciality juices that are made from all-natural ingredients. Jugen’s products are created with the purpose to cleanse, heal, and detoxify the body. Their design proposal took inspiration from ancient herbal medicine bottles. Anagrama added modules to provide a look that is clean and modern. For the interior design Anagrama created a space that is a mix between a bar and an apothecary shop. The lighting is mostly natural light from the sun and combined with the lush vegetation. The lab equipment flasks and the diverse books create a natural, warm, and inclusive space.”

Brezza Blend – Starbucks

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A new herbal bag made for Starbucks‘ Brezza Blend, by Starbucks

”The design’s geometric patterning is an interpretation of the sun’s rays and the heat of summer, also taking inspiration from textile patterns found in coffee-growing origins. We arranged blocks of color to suggest a mountainous coffee landscape, through which the sun’s rays shine. The bright color palette evokes the excitement and energy of spring and early summer and some of the ‘golden’ flavors of the coffee.” Via The Dieline

El Tejocote

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Designed by Futura. ”The client is a family business in Saltillo Coahuila. They harvest the fruits themselves and transform them into traditional candy and preserves.

They opened the doors of their business and their own home to us, treating us like family. Due to that we were able to get inspiration directly from their kitchen, where they had a lot of crocks made of pewter, a very traditional material used in Mexico for many years. That’s the reason why we used pewter texture as the main element of the branding. The client surprised us with very accurate references of design, places and food around the world, that motivated us to propose a different solution for their project.”

Ridna Marka Juice

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1st Place in the Non-Alcoholic Beverage category, The Dieline Awards 2014. ”Ridna Marka (Native Brand) is a new Ukrainian juice line consisting of four basic flavors: clear apple, orange, tomato and cloudy apple. The inspiration for design, as well as the brand name, has been taking from Soviet style of 60s and 70s. The idea was not just to recreate romantic “look and feel” of grocery in USSR and evoke childhood nostalgia for the older generation. Design should attract young people who know about that time only from the stories of their parents. It is a fact that the childhood memories are always the best. In this case we believe that retro products are perceived as guaranteed quality and particularly tasty.” Designed by Yurko Gutsulyak. Via The Dieline.

Evian – La Goutte

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Danone Waters France launches la Goutte, 20 cl of evian that you can drink on the go by bying it directly from delivery tricycles or from unique places such as prestigious boutiques, spas, luxury resorts…

Norwegian Ambassadør

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”Packaging and identity for Norwegian Ambassadør, a premium vodka for the russian market. The design is based on the geometry of the cross within the norwegian flag. The use of ”Ø” in the name is a nod to the norwergian language and thus gives the brand a unique flair. Finalist in ‘Packaging Alcoholic Drinks’ category at European Design Awards 2013.”

Marou Chocolate Treasure

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Nice chocolate packaging, designed by Rice Creative, Vietnam. ”Marou Chocolate hand selected the finest cacao beans grown on small family-owned farms on the remote island of Tan Phu Dong (Đảo Kho Báu), stretching from the two northernmost arms of the Mekong Delta all the way into the sea. This is a truly the rarest of rare chocolate.

Production numbers are low due to the availability of this precious cacao. Rice Creative’s approach to the packaging was to maintain the primary elements of the brand, but introduce a different, more adventurous graphic language, with a vintage map of the area, and drawn calligraphy. We hoped to convey the spirit of discovery and rarity.”

Trending by Jonas Lundin

Jonas Lundin, Industrial Design Director and Brand Strategist at NINE, based in Stockholm, is writing about the new dawn for the stand-up pouch.

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”About a decade ago, the packaging industry anticipated a new revolution in packaging, even if not new to the world (The patent hails back from the 1960s), the Stand-Up-Pouch packaging solution were popping up in shelves around the globe, not only in the usual-suspect orange-beverage it’s so heavily associated with, but in more premium categories and brands. However, the predicted boom were, if a boom at all, short-lived as a more premium packaging. The shiny, often flimsy, pouches weren’t perceived by consumers as neither functional, premium nor in-line with current trends, and retailers weren’t too happy about the little bags that seemingly lived their own life on the shelves. But perhaps the time is now, with improved rigidity, refined closures (screw-tops, spouts and even velcro solutions), and a shift towards more matte and paper-feel finishes that tags along well with current trends of ecology, craftsmanship and a general tiredness of over-packaged products, the Stand-Up may just win consumers hearts across categories.”

Good Apples Skoop Pouch Packaging Design

Alex Bugovsky of CP+B fame, together with US, Colorado based Good Apples. They recently created a rather intriguing packaging for Superfood maker Skoop, sporting a tongue-in-cheek copy and info-graphic-esque design.

oloves pouch olive packaging design

Oloves recently re-branded and re-packed their range of olives into stand-up-pouches with a matte, paper-feel finish and hand-drawn graphics.

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Noteworhty is also US based Pentagram’s re-brand of Nuts.com’s packaging. With bright ”here-I-am” colour-scheme and matte finish, that is for sure standing out in the snacks-section.