2015 is approaching and Ambalaj presents an overview of 5 crucial trends in the food packaging industry. Let’s walk them through and give some examples from the market, kicking off with trend #1 Simplify Life:
The world today is in an endless information overload. People are overwhelmed and craving for peaceful zones, somewhere to reload and recharge. There is a growing need of simplistic packaging experiences – intuitive, legible, convenient on-the-go, easy to open, with no fuzz – all for a more efficient everyday life.
Simplistic and iconic packaging shapes and brand identity. Communicating the freshness of the dairy product. Novosibirsk Dairy Company’s designed by Brenda Creative Studio
With a mindset to reduce rather than add elements. Simplistic yet clear what product it is. Harmonian, designed by Mousegraphics
Challenging the category with a symbolic and stylized approach, using abstract fruit shapes to differentiate flavour and variant. Ashridge Drinks designed by Buddy Creative
Egg cartons printed with a very limited color palette, using only two inks. Ous Empordà egg packaging designed by Senyor Estudi
To see the overview of all 5 trends click here.