Ambalaj is a packaging design blog focused on food & beverages, publishing world-wide news and trends. Ambalaj was founded in 2008 and has grown into a solid packaging database and rich source of inspiration

Marou Chocolate Treasure

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Nice chocolate packaging, designed by Rice Creative, Vietnam. ”Marou Chocolate hand selected the finest cacao beans grown on small family-owned farms on the remote island of Tan Phu Dong (Đảo Kho Báu), stretching from the two northernmost arms of the Mekong Delta all the way into the sea. This is a truly the rarest of rare chocolate.

Production numbers are low due to the availability of this precious cacao. Rice Creative’s approach to the packaging was to maintain the primary elements of the brand, but introduce a different, more adventurous graphic language, with a vintage map of the area, and drawn calligraphy. We hoped to convey the spirit of discovery and rarity.”

Trending by Jonas Lundin

Jonas Lundin, Industrial Design Director and Brand Strategist at NINE, based in Stockholm, is writing about the new dawn for the stand-up pouch.


”About a decade ago, the packaging industry anticipated a new revolution in packaging, even if not new to the world (The patent hails back from the 1960s), the Stand-Up-Pouch packaging solution were popping up in shelves around the globe, not only in the usual-suspect orange-beverage it’s so heavily associated with, but in more premium categories and brands. However, the predicted boom were, if a boom at all, short-lived as a more premium packaging. The shiny, often flimsy, pouches weren’t perceived by consumers as neither functional, premium nor in-line with current trends, and retailers weren’t too happy about the little bags that seemingly lived their own life on the shelves. But perhaps the time is now, with improved rigidity, refined closures (screw-tops, spouts and even velcro solutions), and a shift towards more matte and paper-feel finishes that tags along well with current trends of ecology, craftsmanship and a general tiredness of over-packaged products, the Stand-Up may just win consumers hearts across categories.”

Good Apples Skoop Pouch Packaging Design

Alex Bugovsky of CP+B fame, together with US, Colorado based Good Apples. They recently created a rather intriguing packaging for Superfood maker Skoop, sporting a tongue-in-cheek copy and info-graphic-esque design.

oloves pouch olive packaging design

Oloves recently re-branded and re-packed their range of olives into stand-up-pouches with a matte, paper-feel finish and hand-drawn graphics. packaging design pouch

Noteworhty is also US based Pentagram’s re-brand of’s packaging. With bright ”here-I-am” colour-scheme and matte finish, that is for sure standing out in the snacks-section.

Gazpacho Andaluz

Gazpacho Andaluz by Come Home is a very nice food concept, with a beautiful retail packaging solution.

Celebrate with milk

 A bottle of conventional milk served in a festive cava bottle. By Örange BCN


Black and golden olive oil packaging from Oliveology. ”This limited edition oil is individually numbered. Only 320 numbered and signed tins are available. Oliveology was created in 2009 as a means of sharing and enjoying the culinary treasures and gastronomic traditions of Greece.  We only work with independent, artisan farmers who produce truly high quality items using traditional and sustainable techniques. In this way we can help preserve traditional methods and support independent local producers in Greece.”

Peltolan Cheese – A Slice of Finnish Nature

Peltolan blue cheese, designed by Packlab. ”Previously shrink wrapped and labeled with a barcode sticker, Peltolan was a product with no brand identity in need of some help. That was nothing short of an opportunity for us to create something extraordinary from scratch. While this blue cheese had plenty of value within its quality, the new packaging and brand design built an identity for the product and positioned it as Premium Finnish Blue Cheese. The ”Slice of Finnish Nature” was a narrative taken literally and transferred to the stackable structure that forms a birch tree – an approach which offers impressive merchandising opportunities, instantly differentiating the brand. The front of the packaging communicates natural refined wood which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustrations details, which once discovered add to the story that consumers embrace by inviting this product to their homes. The holistic joined-up approach to product development has produced an unique premium tactile packaging experience.”

Fortnum & Mason Premium Tea

Fortnum & Mason, famous for their fine teas, has introduced a premium range, designed by LRW, London. ”The brief for LRW was to create a concept that would draw on over 300 years of heritage with a strong appeal to international markets with a new iconic caddy shape. The new packaging was produced in a number of sizes including the large display caddies from which the loose tea is served. The retail consumer sized packaging were also required to become a ‘collectable’ and can be refilled. Via The Dieline

The Chia Pod


The Chia Co has released a range of Chia Pods made of sun-ripened chia seeds, coconut milk and real fruit. Available in vanilla bean cinnamon, mango, blueberry and banana flavours. The Chia Pods are dairy- and gluten-free and provide 100% of the omega-3 RDA. The pods are distributed in plastic packaging where the lid, cup and spoon are all recyclable and made from 30% recycled content. Via 

Olivae Olive Oil

Olive oil packaging designed by student Kenny Maicon Barcelos, Brazil. Via Packaging of the World

Åremjölk Micro Dairy

Åremjölk – Daily fresh milk from grass-fed cows. The milk is low pasteurized at a local dairy and delivered to the retailer ICA Åre, where it’s sold for 20 SEK/litre. The Customers fill their own bottle, 2dl or 1 L, from a dispenser machine. The milk comes from cows fed 70% with grass, instead of concentrate which usually is the main feed. Grass milk is healthier and also more costly for the farmer, because the cows can only produce half the amount of milk. Apparently the milk tastes delicious and it’s now up to the Åre Customers to decide if the ”Grass milk” is here to stay!

Migrant Whiskey

Designed by Chad Michael from New York. ”In early 2013, I was contacted by the Trautwein Distillery Company to help them develop their new brand ”Migrant”.
They’re a German based company who wanted to develop a brand concept on their late grandfather, Ken Trautwein, 1930′s immigration passport. The whiskey is made unique by using scottish blends from their next door neighbor in Speyside which are then aged in American Oak all the while being distilled in Germany. Truly a multi-cultural experience.”

FAB Awards 2014

”The 16th FAB Awards are now open for entries with a Final Deadline on  28th February, 2014. The FAB Awards is an International Awards programme focussed entirely on work done for Food And Beverage brands. It recognises the critical contribution that outstanding creative work makes to building food and drink brands, it identifies and rewards the leading practitioners, and it acknowledges their contribution both to their Clients and their Agencies.”

Think Global Eat Local

Katharina Kobsev is a student from Germany. Her bachelor thesis was to create a concept around food culture and sustainability. ””Think Global-Eat Local” is a collection of food and beverages with the focus on environmental protection. The aim of the bachelor thesis was was to bring awareness to this issue of food culture and the sustainability. The preferred purchase of local and seasonal food and beverages plus a proper handling can significantly contribute to the protection of the world´s resources. Because sustainability is not just about buying organic and fair trade, but consumer behaviour in general. The bachelor thesis includes the development of the concept, logo design, packaging, poster, and calender.”

Tosi Superbites

Packaging design for Tosi Superbites, organic, gluten-free snacks by Tosi Health based in California. Available in both cashew and almond varieties, each bar has just six ingredients, including golden flaxseed, white sesame seeds and chia seeds, and are flavored with sea salt and evaporated cane juice. Via Coolhunting

Design Study – Schweppes 230th Anniversary

On their own initiative French Toast have created this cool packaging, as a celebration to iconic Schweppes. ”This year, Schweppes celebrates their 230 years. We designed three bottles & cans, as limited edition. This is a design case study and in no way intented to harm any rights nor officially related to this or any other brand.”

”French Toast  is a multi-disciplinary interactive agency focused on creating strong artwork & fresh tasting webdesign. After working for various clients & studios as freelance designers, we decided to push our passion to the maximum and create our own agency”

Beijing 8

Brand identity and packaging for a Chinese restaurant, designed by Stockholm based Garbergs ProjectBeijing8 is a dumplings & tea restaurant chain for slow fast food with an organic state of mind. The design agency explains the idea as a combination of a simplistic scandinavian and colourful Chinese style. And they have been using clever and cost-efficient  packaging solutions.

Delta Bio Organic Milk

Spoondesign was asked from Delta Dairy -the leading Greek dairy company – to design their new organic milk range (Delta Bio), consisting of a 3,5% full fat milk and 1,5% fat semi-skimmed milk. The concept was to create a sense of ”innocence”, to depict the values of the organic farming procedure, with a simple -yet effective- fresh and unique way, in order to make a statement and stand out from the competition on the shelves.” Via Packaging of the World.

Bagas Bravas

Brand development and packaging for Bagas Bravas, a small farming settlement in the mountain region of Bragança (Portugal) mainly centred on the production of honey and walnuts. Designed by David Matos, Germany.

La Lepre Stanca Tourmalet


La Lepre Stanca Tourmalet. A coffee brand created by a team of cyclists who love bicycling and value a good cup of coffee along the strada. The team is known as La Lepre Stanca. The name of the coffee comes from an iconic place in the bicycling world – Col du Tourmalet is located in the Pyrenees and was used first time in 1910 as a milestone of Tour de France. The coffee is rosted at a farm outside Jönköping, Sweden, by the coffee master Ingo Deters. Brand identity and packaging design by Marcus Carlholt.

Non-Stick Coating Keeps Ketchup Flowing

Packaging innovation from MIT, which addresses a major problem in the food and packaging industry. ”MIT PhD candidate Dave Smith and his team of mechanical engineers and nano-technologists at the Varanasi Research Group have come up with a solution to a huge problem. LiquiGlide, a ”super slippery” coating made up of nontoxic materials that can be applied to all sorts of food packaging–though ketchup and mayonnaise bottles might just be the substance’s first targets. Condiments may sound like a narrow focus for a group of MIT engineers, but not when you consider the impact it could have on food waste and the packaging industry. ”It’s funny: Everyone is always like, ‘Why bottles? What’s the big deal?’ But then you tell them the market for bottles–just the sauces alone is a $17 billion market,” Smith says. ”And if all those bottles had our coating, we estimate that we could save about one million tons of food from being thrown out every year.” Watch video here. Via FastCo Exist

Goma Food Supplements

IlovarStritar from Slovenia has designed the brand identity for Goba – A brand of MycoMedica company that produces food supplements from medicinal mushrooms (the word Goba means mushroom in Slovene). MycoMedica is a startup company that has just launched Goba products in Slovenia and worldwide.

Christmas Honey by Helt

Christmas edition of the Helt honey, to be ordered online, and you can also find it at the wonderful food market Torvehallerne in Copenhagen. ”Helt was founded in 2012 by Anthony Lee, a passionate beekeeper and honey lover. Anthony had moved to Denmark four years earlier, after meeting a Danish girl and dropping everything in England to head over the water to be with her. At the time of moving, there were no jobs for Anthony because he couldn’t speak Danish. So he sat around for a while thinking it over, and eventually decided that beekeeping might be for him. Helt is hand-crafted Danish honey infused with love for bees and nature. That’s what Helt is all about really. Working the precious honey in small batches is the traditional and cosy way to do things.”

Apotekarnes Christmas Soft Drink

Here is the latest addition to the Apotekarnes family, designed by NINE, a design agency based in Stockholm, Sweden. ”Apotekarnes is a brand owned by Carlsberg Sweden. For Christmas 2013 Apotekarnes is launching a limited edition of the traditional Swedish Christmas soft drink, julmust, with a secret taste.” Available in grocery stores in Sweden.

Panettone and Pandoro from Milan

We are getting closer to Christmas. And the stores in Italy, and to some extend around the world, are being filled with the symbolic Christmas cakes, Panettone and Pandoro. Panettone is a type of sweet bread loaf originally from Milan. Pandoro (Pan d’oro – golden bread) is similar to Panettone, but contains no fruit. Here is nice classic panettone and pandoro packaging design from Panettoni G. Cova & C

Trends in Packaging

Landor Associates publishes a packaging trends forecast. 5 areas they foresee will be further discovered and focused on, in 2014. ”Trends in packaging are demonstrating slow but steady innovation that keeps customers engaged and excited. Green packaging in particular is coming of age, evolving to add perks well beyond efficiency and waste reduction.” Read the 5 areas below and the full report here.

Plant-based choices

Bioresins and plant-based packaging will continue coming to market in 2014. In addition to simply replacing plastics with these materials, manufacturers are finding innovative uses for biological packaging to give consumers extra product benefits. The potato starch and paper container from Veuve Clicquot is not only 100 percent biodegradable and recyclable, it also insulates the bottle, keeping it cool for up to two hours. Many brands have zero-waste options in the works, such as edible rice paper food wrappers and packaging that washes away in water.

Second life

Packaging with dual uses resonates with the environmentally conscious and the budget conscious alike by reducing waste and giving the customer two products in one. A Dutch company sells lightbulbs whose packaging can turn into a lampshade. Lu, the French biscuit brand, has introduced a box that becomes a child’s toy when refolded.

Pure and simple

Customers today want to know where their food comes from and what ingredients go into it. To meet this demand, food brands are rolling out packaging that communicates simplicity, purity, and natural origins. Beautifully photographed, fresh-looking ingredients are gracing packages on nearly every grocery shelf. Target’s Simply Balanced private label uses a circle graphic paired with appealing food photography on a field of turquoise. Pillsbury’s Simply line is clothed in a white package with no-nonsense typography and product imagery. Natural hues and unbleached papers combined with pops of vibrant color are being used to show flavor variety, as with Triscuit’s bright accents reminiscent of colors used in fashion and home décor.

Beauty to go

In 2014 we’ll see on-the-go packaging move into the beauty category. Sample sizes not only fit perfectly in a travel bag or purse, but are a great inducement to try a new luxury item. Sephora is taking advantage of the latter opportunity by including trial-size products with purchases. Offering samples at checkout is a smart targeting move—with freebies given only to those who have already shown an interest in high-end beauty.

Celebrity co-branding

More and more brands are adding cachet to their lines through the name recognition of artists and designers. Target is well known for partnering with major fashion designers including Phillip Lim, Alexander McQueen, and Jason Wu. Sephora recently collaborated with Pantone and Disney; Jarden Consumer Solutions (parent to Oster and Sunbeam brands) enlisted French Bull to design a line of small appliances. Commemorative Andy Warhol designs have appeared on Perrier, Nars, and Campbell’s soup packaging this year.”

Bread Concept Triple Sales





It´s nice to follow up and see how well a product makes it to the market. Identity Works designed this Crisp Bread Concept for Leksands Knäckebröd. And can now tell that it has outperformed even the most modest sales estimations. ”Currently 3 times expected volumes it goes a long way to showing the impact great products, ideas and craftsmanship can make without the need for media spends.” See how valuable it is to invest in solid design work, and proper packaging design development.

Here is the story about the concept: ”Thin crisp bread is one of Sweden’s most loved household staples. During recent years a new premium category has begun to emerge through a number of newly formed challenger brands. As the ‘traditional’ crisp bread market leader, Leksands decided it was time to establish themselves in this rapidly expanding category. Their overall aim: lead it.

To achieve this they wanted to create an entirely new product, one capable of positioning itself as premium and modern. With flavour and format generation central to the brief it was clear this would be no ordinary rehash of an existing product. A competitor analysis revealed that many of these ‘new bakeries’ were actively trying to look authentic by creating an illusion of heritage. As a genuine, family owned bakery spanning 6 generations Leksands has no shortage of authentic heritage, stories and secrets.

Thus our key objective was born – tell the Leksands story in a relevant and appealing way for the modern, urban consumer. Delivery included concept, name generation, structural and pack design.”

New butter brand and in-home experience

Here is a very good piece of innovation & design work for something as basic as butter. A holistic approach to the food product and its packaging, where the in-home experience has been key. Compliments to Pearlfisher and Arla.

”As part of a long-term relationship with Arla, Pearlfisher have created a new addition to the Lurpak range – Slow Churned Butter. The work spans brand strategy, structure innovation, packaging design and in-home experience.

Lurpak Slow Churned Butter is a distinctively delicious butter made using traditional dairy craftsmanship. It uses the famous and loved Lurpak recipe, but is made with a method inspired by the early dairy tradition – the cream is churned very slowly and is made in small batches to allow a unique fuller Lurpak taste and texture to develop. Pearlfisher’s challenge for this project was to nurture what makes Lurpak iconic whilst developing a new brand design that would sit comfortably within the Lurpak portfolio and alongside the full range on the shelf. The result is a premium offer within the category that appeals to people who enjoy pure unadorned butter moments – it is the butter for butter connoisseurs.

Arla Vice President Global Butter & Spreads, Laurence Fischer, commented, “Lurpak speaks to an audience of food lovers, because like them, it knows that food matters. The quality of ingredients and where they come from is essential. It is about great food and the
role it can play in making life enjoyable. With our products we look to encourage experimentation, invention and enjoyment in the kitchen. We may be over 100 years old but we look forward not back. We are modern and progressive.”

Happy Eggs – Student Work

The Happy Eggs packaging for organic eggs. Designed by Maja Szczypek, a student based in Warsaw, Poland. The packaging design is supposed to make the customer feel that what they have before them is 100% natural. It promotes the use of organic materials and sustainability in production. Maja explains ”The hay drawpiece is cheap and easy in production. It is made with heateded press, out of widely available material.” The project made it to the final of make me! 2013 contest.

Simply Chocolate from Copenhagen

Simply Chocolate is based in Copenhagen. ”Up here it’s too cold to grow cocoa beans. But it´s hot enough to have a love affair with great chocolate. Copenhagen is a very old city with a highly vibrating pulse and plenty of room to nurture a new kind of chocolate. Since we began in 2011, a lot of people have shared our desire. Not just for what we do, but apparently also for how we do it. We appreciate that.

Simply Chocolate only uses the finest raw chocolate on the market and the best natural ingredients. We use the best of nuts, grains and berries. Like almonds, hazelnuts, and pecans. Spelt flakes and oatmeal. And, finally, cranberries, goji berries, coconut, bluberries, you name it. On top of that, we spice it up with liquorice, vanilla, cinnamon, chili, ginger and other wonders of nature.”

Like Milk


Tetra Pak® and Engro foods are pioneering a project to supply school milk to children in Pakistan through an innovative Facebook campaign – Like Milk . They are commited to giving children in Sojhro Primary and Elementary Schools in Pakistan one carton of milk, each day for a year. It’s an interactive campaign and everyone can take part by sharing their dream place.