Packaging innovation from MIT, which addresses a major problem in the food and packaging industry. ”MIT PhD candidate Dave Smith and his team of mechanical engineers and nano-technologists at the Varanasi Research Group have come up with a solution to a huge problem. LiquiGlide, a ”super slippery” coating made up of nontoxic materials that can be applied to all sorts of food packaging–though ketchup and mayonnaise bottles might just be the substance’s first targets. Condiments may sound like a narrow focus for a group of MIT engineers, but not when you consider the impact it could have on food waste and the packaging industry. ”It’s funny: Everyone is always like, ‘Why bottles? What’s the big deal?’ But then you tell them the market for bottles–just the sauces alone is a $17 billion market,” Smith says. ”And if all those bottles had our coating, we estimate that we could save about one million tons of food from being thrown out every year.” Watch video here. Via FastCo Exist
Ambalaj is a packaging design blog, publishing world-wide news and trends. Follow the blog to get packaging news in general, for food & beverages in particular. Different approaches on structural packaging, graphic design and brand strategy. Ambalaj has grown into a solid packaging database and rich source of inspiration
IlovarStritar from Slovenia has designed the brand identity for Goba – A brand of MycoMedica company that produces food supplements from medicinal mushrooms (the word Goba means mushroom in Slovene). MycoMedica is a startup company that has just launched Goba products in Slovenia and worldwide.
Christmas edition of the Helt honey, to be ordered online, and you can also find it at the wonderful food market Torvehallerne in Copenhagen. ”Helt was founded in 2012 by Anthony Lee, a passionate beekeeper and honey lover. Anthony had moved to Denmark four years earlier, after meeting a Danish girl and dropping everything in England to head over the water to be with her. At the time of moving, there were no jobs for Anthony because he couldn’t speak Danish. So he sat around for a while thinking it over, and eventually decided that beekeeping might be for him. Helt is hand-crafted Danish honey infused with love for bees and nature. That’s what Helt is all about really. Working the precious honey in small batches is the traditional and cosy way to do things.”
Here is the latest addition to the Apotekarnes family, designed by NINE, a design agency based in Stockholm, Sweden. ”Apotekarnes is a brand owned by Carlsberg Sweden. For Christmas 2013 Apotekarnes is launching a limited edition of the traditional Swedish Christmas soft drink, julmust, with a secret taste.” Available in grocery stores in Sweden.
We are getting closer to Christmas. And the stores in Italy, and to some extend around the world, are being filled with the symbolic Christmas cakes, Panettone and Pandoro. Panettone is a type of sweet bread loaf originally from Milan. Pandoro (Pan d’oro – golden bread) is similar to Panettone, but contains no fruit. Here is nice classic panettone and pandoro packaging design from Panettoni G. Cova & C
Landor Associates publishes a packaging trends forecast. 5 areas they foresee will be further discovered and focused on, in 2014. ”Trends in packaging are demonstrating slow but steady innovation that keeps customers engaged and excited. Green packaging in particular is coming of age, evolving to add perks well beyond efficiency and waste reduction.” Read the 5 areas below and the full report here.
Bioresins and plant-based packaging will continue coming to market in 2014. In addition to simply replacing plastics with these materials, manufacturers are finding innovative uses for biological packaging to give consumers extra product benefits. The potato starch and paper container from Veuve Clicquot is not only 100 percent biodegradable and recyclable, it also insulates the bottle, keeping it cool for up to two hours. Many brands have zero-waste options in the works, such as edible rice paper food wrappers and packaging that washes away in water.
Packaging with dual uses resonates with the environmentally conscious and the budget conscious alike by reducing waste and giving the customer two products in one. A Dutch company sells lightbulbs whose packaging can turn into a lampshade. Lu, the French biscuit brand, has introduced a box that becomes a child’s toy when refolded.
Pure and simple
Customers today want to know where their food comes from and what ingredients go into it. To meet this demand, food brands are rolling out packaging that communicates simplicity, purity, and natural origins. Beautifully photographed, fresh-looking ingredients are gracing packages on nearly every grocery shelf. Target’s Simply Balanced private label uses a circle graphic paired with appealing food photography on a field of turquoise. Pillsbury’s Simply line is clothed in a white package with no-nonsense typography and product imagery. Natural hues and unbleached papers combined with pops of vibrant color are being used to show flavor variety, as with Triscuit’s bright accents reminiscent of colors used in fashion and home décor.
Beauty to go
In 2014 we’ll see on-the-go packaging move into the beauty category. Sample sizes not only fit perfectly in a travel bag or purse, but are a great inducement to try a new luxury item. Sephora is taking advantage of the latter opportunity by including trial-size products with purchases. Offering samples at checkout is a smart targeting move—with freebies given only to those who have already shown an interest in high-end beauty.
More and more brands are adding cachet to their lines through the name recognition of artists and designers. Target is well known for partnering with major fashion designers including Phillip Lim, Alexander McQueen, and Jason Wu. Sephora recently collaborated with Pantone and Disney; Jarden Consumer Solutions (parent to Oster and Sunbeam brands) enlisted French Bull to design a line of small appliances. Commemorative Andy Warhol designs have appeared on Perrier, Nars, and Campbell’s soup packaging this year.”
It´s nice to follow up and see how well a product makes it to the market. Identity Works designed this Crisp Bread Concept for Leksands Knäckebröd. And can now tell that it has outperformed even the most modest sales estimations. ”Currently 3 times expected volumes it goes a long way to showing the impact great products, ideas and craftsmanship can make without the need for media spends.” See how valuable it is to invest in solid design work, and proper packaging design development.
Here is the story about the concept: ”Thin crisp bread is one of Sweden’s most loved household staples. During recent years a new premium category has begun to emerge through a number of newly formed challenger brands. As the ‘traditional’ crisp bread market leader, Leksands decided it was time to establish themselves in this rapidly expanding category. Their overall aim: lead it.
To achieve this they wanted to create an entirely new product, one capable of positioning itself as premium and modern. With flavour and format generation central to the brief it was clear this would be no ordinary rehash of an existing product. A competitor analysis revealed that many of these ‘new bakeries’ were actively trying to look authentic by creating an illusion of heritage. As a genuine, family owned bakery spanning 6 generations Leksands has no shortage of authentic heritage, stories and secrets.
Thus our key objective was born – tell the Leksands story in a relevant and appealing way for the modern, urban consumer. Delivery included concept, name generation, structural and pack design.”
The Happy Eggs packaging for organic eggs. Designed by Maja Szczypek, a student based in Warsaw, Poland. The packaging design is supposed to make the customer feel that what they have before them is 100% natural. It promotes the use of organic materials and sustainability in production. Maja explains ”The hay drawpiece is cheap and easy in production. It is made with heateded press, out of widely available material.” The project made it to the final of make me! 2013 contest.
Simply Chocolate is based in Copenhagen. ”Up here it’s too cold to grow cocoa beans. But it´s hot enough to have a love affair with great chocolate. Copenhagen is a very old city with a highly vibrating pulse and plenty of room to nurture a new kind of chocolate. Since we began in 2011, a lot of people have shared our desire. Not just for what we do, but apparently also for how we do it. We appreciate that.
Simply Chocolate only uses the finest raw chocolate on the market and the best natural ingredients. We use the best of nuts, grains and berries. Like almonds, hazelnuts, and pecans. Spelt flakes and oatmeal. And, finally, cranberries, goji berries, coconut, bluberries, you name it. On top of that, we spice it up with liquorice, vanilla, cinnamon, chili, ginger and other wonders of nature.”
Tetra Pak® and Engro foods are pioneering a project to supply school milk to children in Pakistan through an innovative Facebook campaign – Like Milk . They are commited to giving children in Sojhro Primary and Elementary Schools in Pakistan one carton of milk, each day for a year. It’s an interactive campaign and everyone can take part by sharing their dream place.
Truly beautiful packaging design from Omnom Chocolate, hand crafted chocolate from Iceland. Each flavour is represented by a faceted animal.
Gourmet popcorn designed by Designers Anonymous. ”Joseph Sopher began developing his own gourmet popcorn after identifying a gap in the luxury confectionery market. In taste tests against other brands, Joseph’s came out on top. However, competitive brands had a credible brand image – a key differentiator that Joseph lacked.
We needed to create a powerful identity that could persuade buyers and consumers to sample his superior product over other brands that were successfully entering the market.
Sales of Joe&Seph’s has risen sharply since its launch at the BBC Master Chef show in 2010, and is quickly establishing itself as a global brand, where it is stocked in all major quality food outlets”
Lovely way to encourage the usage of tap water. Designed by Designers Anonymous. ”We designed refillable water bottles for use during meetings held in our studio. Our bottles feature a simple silhouette of a boat (in-keeping with our brand styling) the boat was a natural fit for a water bottle. On the still water bottle It’s anchored and stationary; for sparkling water, the propeller creates bubbles.”
RISD graduate student Seul Bi Kim used a personal frustration with fast food packaging as inspiration to create a new concept.
”This package is designed to provide a more convenient way of take-out for fast food industry as well as its customers, by designing handy carrier for take-out burger meal consisted of a burger, french-fries, and soda. The carrier will reduce the volume by about 50%. It is one-handed, convenient, practical, and compact, so your hands can be more free by holding all in one.”
Coca-Cola just released two new packaging projects, the Chill Activated Can and Sixer. The Chill Activated Can allows the consumer to see how cold their Coca-Cola is by displaying a graphic of ice cubes when chilled. The Sixer box saves the consumer space by storing vertically or horizontally in their fridge. Two great innovative packages for Coca-Cola fanatics
Нюрка пришла! (Nyurka came!). A line of Russian natural dairy products. Simple and clean using just two colours, which makes the packaging easy for production and visible on the shelf. Designed by Viewpoint
Paperboy, a wine bottle made out of compressed recycled paper. ”Paperboy is about as green as it’s possible to make a wine bottle. It’s made out of a compressed recycled paper, printed with natural inks and the inside contains a recyclable sleeve like you find in a box of wine. The bottles are rigid and strong – they’re even ice bucket safe for three hours – and take only 15% of the energy that regular glass bottles take to produce. They weigh only an ounce when empty so save a huge amount of energy on shipping. In Safeway now and available nationwide soon.” By Stranger & Stranger
Open Up – An Open Innovation platform with the aim to change the food and packaging industry. A meeting spot for new innovations and cross pollinations between food and packaging. They also publish foresight reports. By Swedish Livsmedelsakademin and Packbridge. Great initiative, and we look forward to see more!
Sweety Branding Studio, a Brazilian-based design studio. ”We are extremely passionate about what we do and always want to leave our work with that hint of love that brought us here. These funny collectible juice packaging were developed with all our affection for children, “les petits”. With Tetra Pak packaging that retain more natural juices, all packages have been designed in a sustainable use, with papers and returnable bottles.”
Drop Coffee Roasters is an award winning roastery with the focus on creating a great tasting sustainable grown and traded coffee.
”We have a coffee roastery and a bar in Södermalm with all the focus on a good cup of coffee. With each cup served comes experience in the accuracy with temperature, equipment, operation, and raw materials in particular. Coffee is a delicate product affecting thousands of people’s lives. We believe that if we pay the farmer a good price for the arduous work to produce the coffee, it will benefit him or her, their families, communities and the local environment.”
Bjørk Coffee. A new Nordic Coffee house, with a Swedish and a Norwegian founder. And of course the packaging plays an important role in the branding. ”Birch, or Bjørk as we say in the Nordic countries, is for us the beauty of the Nordic flora. It represents resilience, beauty and originality. For us Bjørk is a symbol of the modern Scandinavian way of life. At Bjørk we want to show our love for coffee and share the pleasure of enjoying it together. Coffee plays a central role in our culture as an important ingredient in people`s social life wherever and whenever we meet”
Every year the Swedish brand Blossa releases a limited edition mulled wine. This year the flavour of the wine is not presented on the bottle. Instead the consumer shall use his/her own experience to interpret the flavours. You can see typical design elements from the province Dalecarlia in Sweden. Cucurbits pattern, the traditional red falu-colour. With this concept Blossa returns to its roots. Johan Daniel Grönstedt who started to sell mulled wine in his wine shop more than 100 years ago – He was from Dalecarlia. Blossa is still today produced based on his recipe. Nice packaging design and concept!
A quite unique combination! Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary treats of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached Anagrama with the task of creating a brand that communicated the foods’ exceptional mixed background and quality without losing its street-friendly and casual demeanor. ”Our proposal is a brand that adapts stylized Arabic calligraphy to a typical Mexican street setting, complete with neon colors and inexpensive materials, like craft paper bags…” Designed by Anagrama. Via The Dieline
Designed by Marius Sunde, Morten Johansen & Ida Dølplads, Westerdals School of Communication, Oslo.
”Smakshonning is a new range of honey with added flavor (hazelnut, raspberry and thyme) from Honningcentralen, Norway’s leading honey producer. The idea was to create a chemistry inspired bottle, to emphasize the applicability of honey within gastronomy. In addition to the three 350g main bottles, a gift set with a portion sized bottle of each flavour was created. The gift set bottles had a cork with the classic honey stick attached to it, resembling pipette found in chemistry labs.” Via The Dieline
You have probably seen the Coke bottles where the iconic logo is swapped with names, to invite people sharing the drink (and spread the message virally). Coca-Cola marketing has long centered around various ways of sharing. Here is yet another twist on the theme. A temporary campaign; a regular-size Coke that twists apart into two small cans so you can share with a friend. The cans were available in limited quantity during a trial stage via a ”happiness truck” in Singapore. Via FastCo Create
Designed by Parallel from Mexico. “La Michoacana is a traditional Mexican “paleteria” wich has been in the market for a long time now. During this period, the brand has suffered a constant changing on its corporate identity caused by the non attendance to its marketing, leading to a misunderstanding of the brands core. We decided to change the concept by using a new packaging system focused on the substrate and product speech. This will lead to a more natural feel of the product, being able to see it and almost taste it by its natural colors and textures. The logotype was re-designed to make it modern and adjust some old aspects of the first logotype. We decided to conserve the rounded shape and the rounded typography making it more playful and fun. Using just the traditional “rosa mexicano” we designed a vibrant but sophisticated color palette, leading to a more specific target; a traditional brand adjusted to modern times.”
A reusable ceramic bottle keeping the wine cold even in warm weather, from Mer Soleil.
”In 1988 our family planted grapes in the Santa Lucia Highlands appellation of Monterey County because we believed it would provide the best growing conditions in California for Chardonnay. We started making Mer Soleil, a barrel fermented Chardonnay in the classic full blown California style. But years later we started to see that the market was also interested in unoaked Chardonnay. That’s when my family and I decided to seize the moment and make a second Chardonnay named “SILVER” that would remain free of oak and made in a classic Chablis style with tropical elements and crisp, pure, mineral essence. Furthermore we decided to age and ferment this wine in stainless steel and natural cement tanks imported from France. But wait… it gets better. After doing a lot of research and planning we also decided to bottle this wine in a ceramic bottle to pay tribute to this winemaking style.
Not only does the bottle help maintain a cool serving temperature but it’s 100% reusable! We’ve seen many people use our ceramic bottle as a decanter, a water pitcher at the dinner table, candle holder, even as a vase for flowers.”
Food infused fish branding. It looks really delicious, and kicks off the inspiration for cooking. Colourful fish illustrations on clean white background. Via TrendHunter
‘Designed by Ehrenstråhle & Wågnert. ”Femme Natural Boost is an energy drink that turns to a female audience that, in the current situation, have no alternative available in a product category in which communication signals mostly extreme sports, masculinity and testosterone. The challenge was therefore to develop a package that attracts the audience without, for that matter, alluding to the old image of what is feminine.
Femininity and independence were the key words in the creation of Femme’s brand, which included a complete graphic profile and packaging design. In terms of branding we wanted to express attitude and self- confidence with the female at the heart of it, which sets Femme apart from other competitors in the energy drink market. By working with a saturated yet distinctive color along with hand-drawn typeface, the can got an expression that was feminine without being perceived as cliché-like.”