Grasping the dynamics of the global market is crucial to any innovation or design initiative. Knowing the competitive landscape and what makes Consumers tick today, will help you kick off the creation of your future business in the right direction. Ambalaj analyses the world’s food packaging scene and turn it into useful reports

Paper Bottle

The 360 Paper Bottle – A water package made entirely of recycled materials. Made by Brand Image. They accepted the challenge against plastic bottles and they did it very well. Not only looking into the material usage but also designed a functional package and opening. I am thinking it might work with water, but hasn´t it even more potential with other drinks?

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