Grasping the dynamics of the global market is crucial to any innovation or design initiative. Knowing the competitive landscape and what makes Consumers tick today, will help you kick off the creation of your future business in the right direction. Ambalaj analyses the world’s food packaging scene and turn it into useful reports

Little Bug

Little Bug, founded in 2006, is a baby food producer in California. They are only using local, seasonal and organic ingredients. In the packaging development they were looking into safety, environmental impact and freezer functionality. They first tried out a biodegradable material, but realized quite soon that it will crack and shatter in the freezer. They checked paper, but it would leak meanwhile glass would be too heavy in transportation. So after all the decision was PP, a number 5 recyclable plastic. The outer box is made of paper.

4 Comments

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  1. Kristen Prosser skriver:

    I would love to find out more about this packaging (Little bug baby food). We are exploring starting a local baby food company in the US and are looking into packaging. Any information you could provide would be appreciated!

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