The design firm Strømme Throndsen Design has created brand identity and packaging for Holli Mølle. Holli Mølle is a small organic mill in eastern Norway, specializing in flour production with the use of ancient and nutritious grain types. Their target group is modern women who value health and nutrition and are willing to pay extra for the safety and taste of the organic flour, thereby providing them with an extra feeling of love and care for their family. In the packaging development they looked into environmentally friendliness, functionality, flexibility and efficiency in production. They wanted to find an identity which could challenge the existing visual language in the flour category. The work is rewarded with the award for Design Excellence 2009.