Designed in-house for Victoria’s Secret Beauty. Pink Organics is a natural line that uses Post Consumer recycled materials, organic ingredients and peeleable labels for recycling. The company have long been under attack by environmentalists for printing millions of catalogues on paper made by clearcutting Canada’s boreal forests. After a while they changed to FSC-paper. With this organic collection they were taking one important step in the world of responsible product design. Read more on Treehugger