Ambalaj blog publishes packaging design stories from all over the world. Packaging news in general, for food & beverages in particular. Highlighting different approaches on structural packaging, graphic design and brand strategy. A source of inspiration and celebration of good cases and clever designers

Smart Package from Le Creuset. For the mini cocottes – super-easy to flatten. A magnet keeps the package closed. It’s quite a premium package, their intention is probably that people should re-use the package…good intention, but my believe is that people don’t need more stuff in their houses…..make packages lean and easy to throw away…..A simpler package, meaning less material, with the very same construction would be great. Convenient for the consumer, flatten it in 2 seconds - ready to dispose of.