PIDA, a prestigious packaging design competition that Korsnäs runs in partnerships with universities in France, Germany and Sweden.
The winner of PIDA Sweden 2011 is: BAS/the daily bread – flour, seeds, baking seasoning and recipes. Simple, gently loaf-shaped packaging containing the right amount of the various ingredients of the attached baking recipe. Colour coding on certain areas on the package indicate different types of bread. By Adam Ahlström, Barbro Norin, Ylva Falquist, Lisa Åkerman-Hoffman, Nackademin.
The Brief was to Create a promotion package of Korsnäs Material. The concept should incorporate a futuristic view trying to imagine what a promotion packaging can look like in the near future (5 – 10 years) See more here