All posts by kristina

Reusable ceramic wine bottle

 

 

A reusable ceramic bottle keeping the wine cold even in warm weather, from Mer Soleil.

”In 1988 our family planted grapes in the Santa Lucia Highlands appellation of Monterey County because we believed it would provide the best growing conditions in California for Chardonnay. We started making Mer Soleil, a barrel fermented Chardonnay in the classic full blown California style. But years later we started to see that the market was also interested in unoaked Chardonnay. That’s when my family and I decided to seize the moment and make a second Chardonnay named “SILVER” that would remain free of oak and made in a classic Chablis style with tropical elements and crisp, pure, mineral essence. Furthermore we decided to age and ferment this wine in stainless steel and natural cement tanks imported from France. But wait… it gets better. After doing a lot of research and planning we also decided to bottle this wine in a ceramic bottle to pay tribute to this winemaking style.

Not only does the bottle help maintain a cool serving temperature but it’s 100% reusable! We’ve seen many people use our ceramic bottle as a decanter, a water pitcher at the dinner table, candle holder, even as a vase for flowers.”

Cicero Sardines

Food infused fish branding. It looks really delicious, and kicks off the inspiration for cooking. Colourful fish illustrations on clean white background. Via TrendHunter

Femme Natural Boost

 

 

Designed by Ehrenstråhle & Wågnert. ”Femme Natural Boost is an energy drink that turns to a female audience that, in the current situation, have no alternative available in a product category in which communication signals mostly extreme sports, masculinity and testosterone. The challenge was therefore to develop a package that attracts the audience without, for that matter, alluding to the old image of what is feminine.

Femininity and independence were the key words in the creation of Femme’s brand, which included a complete graphic profile and packaging design. In terms of branding we wanted to express attitude and self- confidence with the female at the heart of it, which sets Femme apart from other competitors in the energy drink market. By working with a saturated yet distinctive color along with hand-drawn typeface, the can got an expression that was feminine without being perceived as cliché-like.”

Stockholm Confectionery Factory

 

 

 

 

 

Stockholm Confectionery Factory, founded around 100 years ago, still going strong and also exporting the sweets to countries around Europe. Beautiful old photos as the foundation of the design, on clean metal cans.

Webinar about Sustainable Packaging

Progress is being made on packaging sustainability, but industry and society rarely turn to designers for this. However, sitting at the front-end of the process, designers have the ability to literally design-in, or design-out sustainability into the solutions they deliver. They also bridge the gap between technology, business, brands and customers/consumers – so designers can successfully deliver sustainability, through brands, to the marketplace.

This free webinar will address the following points:

• Why sustainability is a design challenge i.e. why ‘design’ for sustainability
• Show some best practice examples of design innovation for sustainability
• Some of the obstacles and barriers to overcome
• Horizon scanning for emerging packaging sustainability themes for design, brands and innovation

Registration for this event is free, but space is limited. Register today to guarantee your spot. Chris will take audience comments and questions after the presentation. Kristina de Verdier, Senior Designer at Tetra Pak (and founder of this blog) will moderate the Q&A session of this i2live webinar. Wednesday, May 15, 2013, 8 p.m European Time. Register here

SPEAKER, Chris Sherwin, Head of Sustainability Seymourpowell. For 15 years, Chris Sherwin has advised and consulted many global corporates plus start-ups, entrepreneurs and third sector organisations. Chris is an expert workshop designer and faciliator, great at creating and designing world leading projects, have vast knowledge of tools and methods, plus sustainability experience in consumer product, FMCG, food and beverage industry. He also holds a PhD titled ‘Innovative Ecodesign’ from Cranfield University.

 

 

MODERATOR, Kristina de Verdier is Senior Designer at Tetra Pak and founder of the packaging design blog Ambalaj. She has nine years experience in the packaging industry on a global arena, and has gained market insights through extensive ethnographic studies. Based in Sweden, Kristina makes trend reports, manages innovation & design projects and works with brand strategy development.

More info here. Please contact i2live@industryintel.com or call +1-310-553-0008 if you have questions.

Geneva Lake Beer

 

”Do we need more beer? Well, yeah. Especially if it’s really great beer! That’s what impressed us, Geneva Lake’s attention to detail. Superior ingredients, meticulous brewing conditions yielding unparalleled results. One taste and we knew, this was the real deal. Geneva Lake founded their family brewery in the heart of big beer country. A gutsy stand not for the faint-hearted indeed.”

”Alchemy committed to rebrand this amazing beer in an authentic way, truly worthy of a world-class micro-brew poised to conquer the world — one sip at a time. Water, hops and grain? Meet glass, ink and crimped metal! We strategically specified 24oz. amber bottles and growlers forged with tactile ink-on-glass packaging to convey bold, honest, hand-crafted flavor with attention to detail just like the beer inside. Wisconsin’s finest.” Designed by Alchemy LTD and photography by Andrews Braddy.

Etched Wine bottle

Etched bottle packaging design for Darioush Winery.

Sandro Desii Pasta

 

 

Lo Siento, Barcelona based design agency created brand Identity and packaging design for Sandro Desii’s products. ”The design focuses on creating an identity system that helps both owner and consumer to locate, catalogue and organize the different products of the firm by their number and color. A family of twenty packs of pasta has been designed.” Via The Dieline

Luscombe Drinks

 

 

Drinks from Luscombe. Based on a farm in Devon where they have been making the drinks since 1975.

Herb Packaging

Packaging concept developed by Tiffany Marchis at UQAM. ”The package was part of a larger campaign to promote the green city. Herbs are available in kraft paper bags easy to transport and handle. The bottom lined with a detachable tray is then to be planted in the garden or simply in a pot. All material is optimized including the handles of the bag that can be used, once detached, as identification label for grass”

Sustainable Packaging – Open Innovation

The Packaging Arena and WDO Innovation recently launched a Sustainable Packaging competition ( in Swedish). The competition is already open, and ideas will be screened throughout June. The winning concept will go through a refinement process, and finally be presented to the jury. The companies in the jury are Smurfit Kappa Sverige, BillerudKorsnäs, Stora Enso, DS Smith Packaging Sweden och Nordic Paper. All members of The Packaging Arena.

Milano Expo 2015

”Life is a recycled paper-made water container designed for Milano Expo 2015. Despite recycling initiatives, there are still tons of plastic bottles being thrown into landfills. Life is a product designed to dissuade people from using plastic bottles with a one-day-use bottle easy to be recharged and recycled again. Life is made from recycled paper and it doesn’t use any chemical ink or adhesives. The green cord is made from natural cotton.” Designed by Andrea Ponti

La Strada

La Strada premium ice cream ”Our brand mission: evolve from eating ice cream to wearing the ice cream packs on the street. We created the first prêt-a-porter gelato meant to turn the sidewalk into a catwalk and the product into a fashion icon. Our range becomes a unique street fashion collection with multiple fabric patterns inspired by the our intense ice cream flavors.”

Doce Cielos – Honey Brand

One more project from the talented agency Anagrama from Mexico. ”Doce Cielos is a brand specializing in traditional handcrafted honey-based products. Their mission is to encourage the recognition and consumption of these native Mexican apiculture products, emphasizing the product’s richness in flavor, texture, color and benefits to personal health.

The packaging lines make allusion to traditional handcrafted Mexican paintings and art pieces. Our proposal achieves a sophisticated link between the Mexican handcrafts heritage and the honey’s sweet traditional essence.”

El Montero

El Montero. A restaurant located in the city of Saltillo in the Mexican state of Coahuila, not far from the Texan border. The surrounding area is desert and the visual and culinary style of the restaurant reflect this. The branding of El Montero is developed by Anagrama, a multi-disciplinary creative agency located in San Pedro Garza García in the state of Nuevo León. Via the Cool Hunter

Bloody Mary from Stu’s Kitchen

Bloody Mary mix from Stu’s Kitchen. Created by a former bartender Stu Waters, and bloody marys were his specialty. In an interview in Cool Hunting Stu Waters explains ”I removed the tomato juice which allowed to avoid preservatives and make it really unique. I wanted to create something that tasted like it came straight from the best bartender—all people have to add is the fresh tomato juice and vodka.” Packed in a premium-looking bottle shaped like the traditional farmacy bottle. Simplistic design where brand and content is in focus.

Paolos – Campione della Cucina

Paolos Campione della Cucina, new product line of pasta and pasta sauces. Designed by talented NINE, based in Stockholm.

Our/Vodka

”Initiated by Pernod Ricard, Our/Vodka was born out of a desire to create a vodka we felt was missing. A global vodka with local roots. But we couldn’t do it alone. We teamed up with local people who know their city better than anyone else. Our/Vodka is made by entrepreneurs in cities around the world. The first micro-distillery, bar and store is in the heart of Berlin.”

Tea capsules

 

 

 ”Tea in capsules, from Swedish brand Löfbergs Lila. 347 %. That is how much the sales of capsules in Sweden increased in 2011 (Source: AC Nielsen, Jan 2012). Coffee capsules of all kinds have become a best-seller, and the capsule machine is very common in Swedish homes. The machine now has more fields of application. Last year Löfbergs Lila launched tea capsules under the trademark Kobbs. The possibility of brewing one cup at a time in a quick and easy way is a success. It is great to be able to offer all tea drinkers this easy solution. At the same time, you preserve the great taste qualities that you find in loose tea. It tastes more and looks more delicious in your tea cup, says Leif Sjöblom, marketing manager at Löfbergs Lila.” Via Mynewsdesk

Starbucks introduces $1 reusable cups

 

 

 

In an effort to increase customer adoption of reusable cups, Starbucks is rolling out a $1 reusable plastic cup at its cafes starting Thursday. The plastic cups will be roughly the same size and appearance as the company’s paper cups. Starbucks will give a 10 cents discount to customers using the cups, so the cost is recouped after 10 uses. As with other reusable cups, the new cups will be cleaned with boiling water each time customers bring them in. In 2008, the company had said it wanted to serve 25 percent of all drinks in reusable cups by 2015. That goal has since been reduced to 5 percent. Via NY Daily News and Sustainable Brands.