It’s always refreshing when someone chooses to create a contemporary look on a wine label, instead of the safe track with a traditional look. ”Each wine is identified with a different character. The Pledge” and ”The Figure” (Foster and Young respectively DoCa . Rioja)” Designed by (calcco) Comunicación Visual
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Askinoise Chocolate ”We begin the process by finding farmers that we already have some contact with. In other words, we are introduced to the farmers by a mutual acquaintance. We find farmers first, because farmers are more important to us than beans. Sure, we want high quality rare beans, more importantly though, we farmers that we can work with on issues that are important to us.”
Designed by Jauku Design. ”The idea of this project was to design a package for a jewelry tree. Main concept was to make a person, who is holding the package, feel familiar with the Jewlery Tree, that is inside it. We decided to choose an ecological and simple structure of the package, as it saves energy and time, needed to produce it. Also, we wanted to make it a little bit interactive, so person discovers the „content“ little by little, by performing opening actions. A great interest was payed to make this package suitable for post delivery, so it is strong and reliable and still meets the smallest sending requirements.”
Designed by Jog. Provenance makes high-quality homeware products from recycled, reclaimed and renewable materials. As the packaging has to sell the story of the materials as much as the product, the brand language ‘this is now’ and ‘this was’ is used on the face and reverse of each product’s packaging, to introduce the story of its provenance. In keeping with the products, the packaging is designed to achieve high shelf and low environmental impact. Strong orange is used for the boxes to draw attention to the display, the corrugated board for these boxes is 100% recycled (100% post-consumer waste), and is left unbranded to encourage reuse (but can be easily recycled). It is self-coloured to make any in-store damage less visible, reducing the need for re-boxing. Branding is restricted to the paper sleeves, which are made from 80% recycled paper (80% post consumer waste with 20% eco-pulp from FSC-certified sources), with minimal ink coverage and no foil blocking to ensure they can be readily recycled. Sleeves minimize waste when adapting packaging to different languages. Where products are boxed, the sleeve carries a simple line drawing to identify the contents instead of photography for a cleaner aesthetic, as the retailer will always display the physical products. Where possible, cut-outs frame the material of each product, drawing attention to it as much as to the completed product, which should only be one form the material takes in a wider journey of recycling. Like the products themselves, all Provenance packaging is made from materials that are 100% recyclable.
Provenance product materials: Provenance products are manufactured exclusively from ecological materials: 100% reclaimed teak (100% post consumer waste), 100% recycled glass (100% post consumer waste), 100% renewable cork (100% sustainably harvested). Client: Nick Powell and Alan Thornton (Provenance). Creative Director: Robert Smith (Jog Ltd). Designer: Andrew Hatcher (Jog Ltd). Photographer: Alan Thornton.
By Kroll Design. ”Packaging design for a premium apple cider product. Cidriya is an exclusive apple micro-brewery, selling directly to only a handful of high-calibre restaurants and bars in Tel Aviv. The design concept is crisp and clear, reflecting the delicacy and precision of the production process, and the purity of the final product. The traditional Hebrew typography captures the strong local influences, while the use of smooth, tinted metallic foils adds a hint of visual stimulation without overwhelming the product’s unique identity.”
Fair & Square, a fairtrade wine range in lightweight, 100% recyclable, carton packaging (Tetra Prisma Aseptic). From La Riojana, one of the largest and most successful co-operatives in Argentina and the world’s largest producer of certified Fairtrade organic wine.
Scandinavian Coffee House from Norway. ”At Scandinavian Coffee House we want to show our love for coffee and share the pleasure of enjoying it together. Coffee plays a central role in our culture as an important ingredient in people`s social life wherever and whenever we meet. Scandinavians have always travelled, so our culinary traditions are influenced by many others. Otherwise we would not have had coffee in the first place. We have embraced the coffee culture to such an extent that we have created our own – one that suits our palate and temper. At SCH we have designed a coffee program that shows our deep rooted traditions for coffee preparation. At the same time we are re-interpreting the presentation of it, dressed for a new era in coffee.”
Dsigned by Enserio. ”Cantamanyanes is a handcrafted wine in the Tivissa lands, made without intermediaries or distributors, from the earth to the table. A limited edition of 600 hand-painted bottles.”
Glenilen Farm, designed by the Brand Union ”A recent success story of the food sector, Glenilen is at the forefront of Ireland’s food exports and since the rebrand has managed to get their products into various prestigious British outlets, ranging from Selfridges and Harvey Nichols in London to Tesco, Waitrose and Wholefoods. Public response to the rebrand has also been extremely strong, with customers referencing the new packaging in many comments left on Glenilen’s website and Facebook page. In December 2011 the rebrand work for Glenilen Farm won the coveted Grand Prix at the Irish Design Effectiveness Awards”
Marou Faiseurs de Chocolat, based in Ho Chi Minh City (Saigon), was founded less than a year ago by two adventurous Frenchmen. Rice Creative got the mission to build the brand’s visual identity and packaging. ”Inspired by Marou’s unique story, we sought to develop an identity and packaging system with the right mixture of modernity and tradition. After much deliberation, we found the simplest way to create a system for the bars was to name each bar after the province where it’s beans originated, and ascribe a natural colour-shift. To highlight the hand-made, artisanal quality of the chocolate itself, we commissioned a local printing shop to use the traditional silk-screen printing techniques to hand print the design in antique gold ink on each wrapper. The finished packaging is then given to Marou who then hand wrap the chocolate bars.” Via Packaging World
The biodynamic Amaltea wine. ”Within the practice of biodynamic farming, Loxarel integrates herds of goats in controlling weeds in the vineyard. Amaltea, represented by the goat nymph who nursed the god Zeus, according to Greek mythology associated with fertile land and abundance. The concepts of the goat, the horn (the main element of the preparation 500), and the constellations are the basis of biodynamic agriculture and the characteristic of this young coupage.”
Reyka Vodka ”Crafted by hand in small batches in borgarnes, Iceland, filtered through ancient lava rocks and made from the purest icelandic spring water, Reyka captures a clean taste with a crisp, smooth finish”
” For our final project in Persuasive Graphics, we had to create a drink company. Me and my group of 4 others (James Utley, Keith Jernigan, Aubrie Barrnett and Zack Gulliani) decided on Ipswich Brewing Co. We got a lot of inspiration from football emblems that are used on jerseys across the pond and vintage looking type. This project consisted of package design, screen printing and branding the company. ” See more here
Adrián Froufe is a spanish product designer based in Milan (Italy) and here is his Product Design BA Final Project. ”100×100 is a brand dedicated to organic food that seeks to create links between rural producers and urban consumers and tries to improve the quality of the products we consume in our day to day lives. In addition, we have tought to give this brand a new and attractive aesthetic component that breaks with the classic image of organic and environmentally friendly products. All packaging of 100×100, except for the obvious elements, is made of the same material: corrugated cardboard, to which the seeds of various herbs are added in the manufacturing process. When the container is no longer useful, it can be planted and the seeds will sproud. Thus, the idea of recycling takes on a different dimension to the traditional: From our waste we can generate life.” Made with the assistance of Frédéric Misik. Branding design in collaboration with graphic designer Jesús A. Nieto
Proof Whisky by Zeus Jones ”Along the kitchen wall of Zeus Jones, you’ll find more than a few bottles of alcohol. Among the neglected butterscotch schnapps and the bottle of Boone’s Farm we’re patiently letting age, we guarantee there will always be a few bottles of single malt scotch whisky. Our love of the stuff is only natural, considering our CEO, Rob White, grew up in Scotland, and that there are more than a few whisky tasters at our long table. The purity of Scotch whisky makes it the king of whiskies, allowing it to reflect the region where it was created and the ingredients that went into its distillation. So when recent creative applicant Dan Horan came in with a sketch for a whisky tasting iPad app, you can bet we snatched him up and set to work developing it.”