Every year the Swedish brand Blossa releases a limited edition mulled wine. This year inspired by France. Lavender from southern France blended with a selection of white wines and traditional mulled wine spices. Designed by Scandinavian Design Group.
Grasping the dynamics of the global market is crucial to any innovation or design initiative. Knowing the competitive landscape and what makes Consumers tick today, will help you kick off the creation of your future business in the right direction. Ambalaj analyses the world’s food packaging scene and turn it into useful reports
Re-defining packaging for food, by Tomorrow Machine. A Swedish design studio based in Stockholm and Paris, specialized in package, product and food concepts. ”We believe in looking at the world from a creative point of view to shape the innovations of tomorrow.” The images above are showing 1. Basmati rice wrapped in a pyramid of soft beeswax, soy-ink printed and dusted with pearlescent robin’s egg blue. 2. Caramelized sugar, coated with wax, to be cracked like an egg to be opened 3. Gel of the agar-agar seaweed and water, made for drinks that have a short life span and needs to be refrigerated.
Designed by Squad Ink. “Paul Bassett, former World Barista Champion, is the visionary behind Bassett Espresso. Bassett Espresso is a reflection of Paul’s personal taste. It portrays his journey of creative expression and the continuation of his relationship with coffee, capturing the imagination and potential of quality espresso. Our challenge is to ensure that the brand confidently represents Paul Bassett and his unique approach to producing quality coffee whilst creating a highly marketable product with strong retail appeal. Paul’s connection to coffee tradition needed to be translated through our work, so we consulted with him closely to discover that his open mindfulness allows him to continue to explore coffee’s sensory possibilities through technical refinement. With this in mind, we began rebuilding the brand starting with a revision of the name from Paul Bassett Espresso to ‘Bassett Espresso’. The use of the classic typeface, allows the logo to be commanding with a nod to tradition. Another important brand device is the custom pattern, derived from a European tessellated tile pattern. The graphic seamlessly aligns art and geometry, symbolising Paul’s approach to coffee as both creative and technical. The final packaging solution demonstrates an aesthetic that is purposely restrained yet bold through its beautifully considered typography, graphic detail and flawless production.
Tolånga smör is a micro dairy in southern Sweden. The butter is produced of ecological and unpasteurised cream and flavored with untreated sea salt from Camargue. The packaging is made by the owner Louise Andersson who, when she´s not churning butter, is working as a landscape architect. The butter contains of a few but very good ingredients and the process is a contemporary handicraft with historic roots. Simplicity and quality, past and present – from the product to the packaging.
Designed by No Picnic in cooperation with The Brand Union. And nominated to the German Design Award 2015. ”The original ABSOLUT bottle was inspired by a Swedish apothecary bottle, now one of the most recognizable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, ABSOLUT CRAFT reflects the brand’s heritage by featuring the alchemic symbol for distillation. The color coating is inspired by 17th century apothecary jars and protects natural ingredients.”
Designed by Unelefante, Mexico. “Before founding Unelefante, I designed and produced jewelry and other fashion accessories for over ten years, so I know for sure a few things. Most people are not willing to take risks when buying a product, specially if it’s a gift, so, why not turn an ordinary something into a very unique experience. This is our main principle. Having this knowledge on hand and my passion for art and anything with an eye-catching harmony were catalysts when designing the Pollock bar and packaging. We change the colors to create new harmonies and to differentiate product lots. Also, labeling products can be hideous, specially if it’s by hand and you have hundreds of pieces in front of you, but it’s very fun to label the Pollock bars, labels are glued depending on were you have a better visual of the pattern created with the paint splashes. It’s relaxing.”
”Eating 5 fruits and vegetables a day can seem like a difficult task if you aren’t counting fries within that number. Sadly, approximately 300 million tons of food is wasted in a year; including those vegetables you never got around to eating. Intermarché, a chain of French supermarkets decided to do their part by purchasing the fruits and vegetables their suppliers usually throw away and sell them at a discounted price. For people to realize that the misshapen vegetables and fruits were just as good as their regular produce, they distributed ”inglorious” fruit juices and soups. The end result? A success! They quickly sold out, and brought both attention and an easy solution to food waste.”
WikiPearl™ by WikiFoods. ”Our goal is to produce edible food & beverage packaging solutions, which make other packaging materials, like plastic or paper, unnecessary. WikiPearl™ comes from an idea of bio-creator and Harvard professor David Edwards. Following an enlightening conversation about ”tensegrity” with Ken Snelson, a New York sculptor, Dr. Edwards wondered whether it would be possible to design food and beverage packaging like nature designs fruits and vegetables. The first commercial WikiFoods products, was WikiPearl Ice cream and frozen yogurt, and was launched in France and the USA in 2013. New Wikipearls products are being created every day. From ice cream, cheese, and frozen yogurt to fruits, vegetables, water, cocktails and soups.
”‘Sechzisch Vierzisch’ takes the classic ‘Persching’ drink from Germany’s Rheinhessen region and turns it into a hip and lovingly crafted mixed wine beverage. To folks in Mainz, the name on the bottle says it all: a blend of sixty (sechzisch) percent rosé wine and forty (vierzisch) percent orange soda produces a peach-hued drink (hence the Rhenish Hessian name ”Persching”) that is served, oddly enough, in a beer bottle. Those are the dry facts.
The legend goes like this: once upon a time, 200 years ago, a clumsy winemaker’s wife named Lotte had a bike accident, and the oranges she was carrying fell into a wine trough. Unaware of what had happened, her husband, Henry, stomped the grapes as usual and marveled at the strange orange color. Once Lotte had explained the mishap and Henry knew he didn’t want his harvest to go to waste, he proceeded to further process the pulpy mix into wine…. That’s Sechzisch Vierzisch’s own anecdote about the company’s creation.” Via Sturm und Drang
Almond Milk LA - Almond Milk made from Californian almonds. In a traditional glass bottle, and also possible to get delivered to the door step. If you haven’t tried Almond Milk before here are some ways to use it: ”Drink it straight with a cookie – it’s creamy and yummy and refreshing when chilled. Use it as a base for smoothies, pour it over cereal, or warm it on the stove on a cold night with another cookie. Almond milk is high in protein, vitamins, minerals, anti-oxidants, phyotchemicals, living enzymes, and healthy omega fatty acids including calcium, zinc, vitamin E, magnesium, manganese, selenium, iron, B12, and potassium.”
”Pressed Juicery was born out of the idea that in order to find fulfillment and balance each day, modern people need to be armed with a fresh set of tools that are simple, convenient, and tailored to their hectic schedules. We believe that everyone is entitled to live their best lives, but in order for this to happen, we need to get back to our roots. While the benefits of juicing are endless, we aim to cut through the confusion and condescension of so many health trends and get to the point: Our bodies require vital nutrients to function at their optimal levels.”
Swedish Kombucha is a small microbrewery in Stockholm – which started its business during spring, 2011. ”We started drinking Kombucha during our college years in early 2000’s in New York where it is a common and popular health drink. We missed our daily bottled of “Booch” back in Sweden and started brewing our own.”
Health should be simple. Kombucha is tea created by a fermentation process that has vitamins, good bacteria and antioxidants. All we have done is to put it in a pretty bottle for you. Kombucha is a carbonated health drink based on organic tea and contains living bacteria/yeast culture, B-vitamins, antioxidants, organic acidsand enzymes. It’s a fizzy and refreshing thirst quencher – a great alternative to Vitamin Water and energy drinks.
Emily Fruit Crisps, a start-up brand targeted towards a female audience. Designed by Big Fish. ”Pack designs for ‘Emily Fruit Crisps’ – ‘all the goodness of fruit with the crunch of a crisp’. The brand was created by Big Fish for AWE Foods, a start-up business based in London. Targeted unapologetically at a female audience, Emily is an exciting, vibrant new entry into the ‘better for you’ snack market.”
Designed by Anagrama. ”Jugen is a brand specializing in health foods and speciality juices that are made from all-natural ingredients. Jugen’s products are created with the purpose to cleanse, heal, and detoxify the body. Their design proposal took inspiration from ancient herbal medicine bottles. Anagrama added modules to provide a look that is clean and modern. For the interior design Anagrama created a space that is a mix between a bar and an apothecary shop. The lighting is mostly natural light from the sun and combined with the lush vegetation. The lab equipment flasks and the diverse books create a natural, warm, and inclusive space.”
”The design’s geometric patterning is an interpretation of the sun’s rays and the heat of summer, also taking inspiration from textile patterns found in coffee-growing origins. We arranged blocks of color to suggest a mountainous coffee landscape, through which the sun’s rays shine. The bright color palette evokes the excitement and energy of spring and early summer and some of the ‘golden’ flavors of the coffee.” Via The Dieline
Designed by Futura. ”The client is a family business in Saltillo Coahuila. They harvest the fruits themselves and transform them into traditional candy and preserves.
They opened the doors of their business and their own home to us, treating us like family. Due to that we were able to get inspiration directly from their kitchen, where they had a lot of crocks made of pewter, a very traditional material used in Mexico for many years. That’s the reason why we used pewter texture as the main element of the branding. The client surprised us with very accurate references of design, places and food around the world, that motivated us to propose a different solution for their project.”
1st Place in the Non-Alcoholic Beverage category, The Dieline Awards 2014. ”Ridna Marka (Native Brand) is a new Ukrainian juice line consisting of four basic flavors: clear apple, orange, tomato and cloudy apple. The inspiration for design, as well as the brand name, has been taking from Soviet style of 60s and 70s. The idea was not just to recreate romantic “look and feel” of grocery in USSR and evoke childhood nostalgia for the older generation. Design should attract young people who know about that time only from the stories of their parents. It is a fact that the childhood memories are always the best. In this case we believe that retro products are perceived as guaranteed quality and particularly tasty.” Designed by Yurko Gutsulyak. Via The Dieline.
”Packaging and identity for Norwegian Ambassadør, a premium vodka for the russian market. The design is based on the geometry of the cross within the norwegian flag. The use of ”Ø” in the name is a nod to the norwergian language and thus gives the brand a unique flair. Finalist in ‘Packaging Alcoholic Drinks’ category at European Design Awards 2013.”
Nice chocolate packaging, designed by Rice Creative, Vietnam. ”Marou Chocolate hand selected the finest cacao beans grown on small family-owned farms on the remote island of Tan Phu Dong (Đảo Kho Báu), stretching from the two northernmost arms of the Mekong Delta all the way into the sea. This is a truly the rarest of rare chocolate.
Production numbers are low due to the availability of this precious cacao. Rice Creative’s approach to the packaging was to maintain the primary elements of the brand, but introduce a different, more adventurous graphic language, with a vintage map of the area, and drawn calligraphy. We hoped to convey the spirit of discovery and rarity.”
Jonas Lundin, Industrial Design Director and Brand Strategist at NINE, based in Stockholm, is writing about the new dawn for the stand-up pouch.
”About a decade ago, the packaging industry anticipated a new revolution in packaging, even if not new to the world (The patent hails back from the 1960s), the Stand-Up-Pouch packaging solution were popping up in shelves around the globe, not only in the usual-suspect orange-beverage it’s so heavily associated with, but in more premium categories and brands. However, the predicted boom were, if a boom at all, short-lived as a more premium packaging. The shiny, often flimsy, pouches weren’t perceived by consumers as neither functional, premium nor in-line with current trends, and retailers weren’t too happy about the little bags that seemingly lived their own life on the shelves. But perhaps the time is now, with improved rigidity, refined closures (screw-tops, spouts and even velcro solutions), and a shift towards more matte and paper-feel finishes that tags along well with current trends of ecology, craftsmanship and a general tiredness of over-packaged products, the Stand-Up may just win consumers hearts across categories.”
Alex Bugovsky of CP+B fame, together with US, Colorado based Good Apples. They recently created a rather intriguing packaging for Superfood maker Skoop, sporting a tongue-in-cheek copy and info-graphic-esque design.
Oloves recently re-branded and re-packed their range of olives into stand-up-pouches with a matte, paper-feel finish and hand-drawn graphics.
Peltolan blue cheese, designed by Packlab. ”Previously shrink wrapped and labeled with a barcode sticker, Peltolan was a product with no brand identity in need of some help. That was nothing short of an opportunity for us to create something extraordinary from scratch. While this blue cheese had plenty of value within its quality, the new packaging and brand design built an identity for the product and positioned it as Premium Finnish Blue Cheese. The ”Slice of Finnish Nature” was a narrative taken literally and transferred to the stackable structure that forms a birch tree – an approach which offers impressive merchandising opportunities, instantly differentiating the brand. The front of the packaging communicates natural refined wood which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustrations details, which once discovered add to the story that consumers embrace by inviting this product to their homes. The holistic joined-up approach to product development has produced an unique premium tactile packaging experience.”
The Chia Co has released a range of Chia Pods made of sun-ripened chia seeds, coconut milk and real fruit. Available in vanilla bean cinnamon, mango, blueberry and banana flavours. The Chia Pods are dairy- and gluten-free and provide 100% of the omega-3 RDA. The pods are distributed in plastic packaging where the lid, cup and spoon are all recyclable and made from 30% recycled content. Via FoodBev.com
Åremjölk – Daily fresh milk from grass-fed cows. The milk is low pasteurized at a local dairy and delivered to the retailer ICA Åre, where it’s sold for 20 SEK/litre. The Customers fill their own bottle, 2dl or 1 L, from a dispenser machine. The milk comes from cows fed 70% with grass, instead of concentrate which usually is the main feed. Grass milk is healthier and also more costly for the farmer, because the cows can only produce half the amount of milk. Apparently the milk tastes delicious and it’s now up to the Åre Customers to decide if the ”Grass milk” is here to stay!