All posts in Food

Smakshonning – Student Work

 

Designed by Marius Sunde, Morten Johansen & Ida Dølplads, Westerdals School of Communication, Oslo.

”Smakshonning is a new range of honey with added flavor (hazelnut, raspberry and thyme) from Honningcentralen, Norway’s leading honey producer. The idea was to create a chemistry inspired bottle, to emphasize the applicability of honey within gastronomy. In addition to the three 350g main bottles, a gift set with a portion sized bottle of each flavour was created. The gift set bottles had a cork with the classic honey stick attached to it, resembling pipette found in chemistry labs.” Via The Dieline

La Michoacana

Designed by Parallel from Mexico. “La Michoacana is a traditional Mexican “paleteria” wich has been in the market for a long time now. During this period, the brand has suffered a constant changing on its corporate identity caused by the non attendance to its marketing, leading to a misunderstanding of the brands core. We decided to change the concept by using a new packaging system focused on the substrate and product speech. This will lead to a more natural feel of the product, being able to see it and almost taste it by its natural colors and textures. The logotype was re-designed to make it modern and adjust some old aspects of the first logotype. We decided to conserve the rounded shape and the rounded typography making it more playful and fun. Using just the traditional “rosa mexicano” we designed a vibrant but sophisticated color palette, leading to a more specific target; a traditional brand adjusted to modern times.”

Cicero Sardines

Food infused fish branding. It looks really delicious, and kicks off the inspiration for cooking. Colourful fish illustrations on clean white background. Via TrendHunter

Sandro Desii Pasta

 

 

Lo Siento, Barcelona based design agency created brand Identity and packaging design for Sandro Desii’s products. ”The design focuses on creating an identity system that helps both owner and consumer to locate, catalogue and organize the different products of the firm by their number and color. A family of twenty packs of pasta has been designed.” Via The Dieline

Herb Packaging

Packaging concept developed by Tiffany Marchis at UQAM. ”The package was part of a larger campaign to promote the green city. Herbs are available in kraft paper bags easy to transport and handle. The bottom lined with a detachable tray is then to be planted in the garden or simply in a pot. All material is optimized including the handles of the bag that can be used, once detached, as identification label for grass”

La Strada

La Strada premium ice cream ”Our brand mission: evolve from eating ice cream to wearing the ice cream packs on the street. We created the first prêt-a-porter gelato meant to turn the sidewalk into a catwalk and the product into a fashion icon. Our range becomes a unique street fashion collection with multiple fabric patterns inspired by the our intense ice cream flavors.”

Doce Cielos – Honey Brand

One more project from the talented agency Anagrama from Mexico. ”Doce Cielos is a brand specializing in traditional handcrafted honey-based products. Their mission is to encourage the recognition and consumption of these native Mexican apiculture products, emphasizing the product’s richness in flavor, texture, color and benefits to personal health.

The packaging lines make allusion to traditional handcrafted Mexican paintings and art pieces. Our proposal achieves a sophisticated link between the Mexican handcrafts heritage and the honey’s sweet traditional essence.”

El Montero

El Montero. A restaurant located in the city of Saltillo in the Mexican state of Coahuila, not far from the Texan border. The surrounding area is desert and the visual and culinary style of the restaurant reflect this. The branding of El Montero is developed by Anagrama, a multi-disciplinary creative agency located in San Pedro Garza García in the state of Nuevo León. Via the Cool Hunter

Paolos – Campione della Cucina

Paolos Campione della Cucina, new product line of pasta and pasta sauces. Designed by talented NINE, based in Stockholm.

Try Nature

 
 
 
 
This is a collaboration project between FIBA and FEB Design for Esquio Mountain Reserve. ”Simplicity is not only a matter of aesthetic value, it’s a moral value too. The absence of unnecessary graphic features as well as using low-impact, non-toxic, sustainably produced or recycled materials, builds a fair relation between these local natural products, humans and nature.”

Glenilen Farm

 

 

 

 

 Glenilen Farm, designed by the Brand Union ”A recent success story of the food sector, Glenilen is at the forefront of Ireland’s food exports and since the rebrand has managed to get their products into various prestigious British outlets, ranging from Selfridges and Harvey Nichols in London to Tesco, Waitrose and Wholefoods. Public response to the rebrand has also been extremely strong, with customers referencing the new packaging in many comments left on Glenilen’s website and Facebook page. In December 2011 the rebrand work for Glenilen Farm won the coveted Grand Prix at the Irish Design Effectiveness Awards”

Marou Chocolate from Vietnam

Marou Faiseurs de Chocolat, based in Ho Chi Minh City (Saigon), was founded less than a year ago by two adventurous Frenchmen. Rice Creative got the mission to build the brand’s visual identity and packaging. ”Inspired by Marou’s unique story, we sought to develop an identity and packaging system with the right mixture of modernity and tradition. After much deliberation, we found the simplest way to create a system for the bars was to name each bar after the province where it’s beans originated, and ascribe a natural colour-shift. To highlight the hand-made, artisanal quality of the chocolate itself, we commissioned a local printing shop to use the traditional silk-screen printing techniques to hand print the design in antique gold ink on each wrapper. The finished packaging is then given to Marou who then hand wrap the chocolate bars.” Via Packaging World

100 x 100 Organic Food

Adrián Froufe is a spanish product designer based in Milan (Italy) and here is his Product Design BA Final Project. ”100×100 is a brand dedicated to organic food that seeks to create links between rural producers and urban consumers and tries to improve the quality of the products we consume in our day to day lives. In addition, we have tought to give this brand a new and attractive aesthetic component that breaks with the classic image of organic and environmentally friendly products. All packaging of 100×100, except for the obvious elements, is made of the same material: corrugated cardboard, to which the seeds of various herbs are added in the manufacturing process. When the container is no longer useful, it can be planted and the seeds will sproud. Thus, the idea of recycling takes on a different dimension to the traditional: From our waste we can generate life.” Made with the assistance of Frédéric Misik. Branding design in collaboration with graphic designer Jesús A. Nieto

 

Rape Seed Oil

Today, rape seed oil is a given food ingredient in Swedish kitchens. Food & Friends designed this package for Åke Ekström, a Swedish rape seed oil brand.

Milk & Honey



Designed by Beza Project ” Milk & Honey is a set designed for the Ministry of Foreign Affairs for polish presidency in European Union. The set consist of the honey, mug, honey spoon and recipe for preparing a traditional drink: milk with honey. The drink itself has a delicate taste and health-giving properties – it strengthens the heart and supports the body in its fight against cold and stress. The design of the set has been inspired by motifs originating from Polish culture and tradition. The shape of the china mug resembles a traditional milk can and the spoon is shaped like the quill pen of a poet who describes the land flowing with milk and honey.”

Half for Happiness

 

A simple and smart campaign in Brazil. Casa do Zezinho partnered with two supermarket chains. A selection of the supermarkets’ fresh foods was cut in half and repackaged. These were then sold at full price. The idea behind the campaign is that half of the proceeds were given to Caso do Zenziho so that they could distribute it at their own soup kitchens.

Pouch

By Olivia Decaris ”Pouch is a Malleable Carafe that enables the consumer to fill up their glass by pulling and squeezing the teat, with beverages including water and wine. Inspired by the cow’s udder mechanism and symbolism.‘Pouch’ proposes an innovative way to consume liquids.”

Delicate – New Food Culture

Delicate – A lovely book about Food Design. ”You are HOW you eat, as much as what you eat. Eating has become more than merely fulfilling a fundamental bodily need. Now, more than ever, it is an expression of our mindset, identity, spirit, culture, and aspirations.” As a Packaging Designer this book is really valuable, for inspirational purpose and to get closer to the most creative ways of creating and presenting food.

Nezinscot Farm



Lindsay Perkins ”To design a brand and package line that reflected the farm’s eco-friendly agricultural methods. All packaging is reproduced individually, making each piece a little bit different, just as products from an organic farm. The concept The Grass is Greener on our side is emphasized throughout the brand and product lines by the use of biodegradable paper made with grass seeds. So wherever and however the packaging is disposed, grass will grow one way to give back to the farm’s free range animals.”

Zeta Limited Edition


The Swedish brand Zeta celebrates their 40th anniversary this year, and the founder Fernando di Luca with family celebrates this by launching a limited edition tin-can. The retro-inspired package contains 0,5 L oil, and is designed by Identity Works. The illustration on the front is Fernando himself.