A simple and smart campaign in Brazil. Casa do Zezinho partnered with two supermarket chains. A selection of the supermarkets’ fresh foods was cut in half and repackaged. These were then sold at full price. The idea behind the campaign is that half of the proceeds were given to Caso do Zenziho so that they could distribute it at their own soup kitchens.

It is always good to see new ideas questioning standards. The traditional egg carton has been the same over the years - Here is a new concept, made by design student Éva Valicsek. It will probably not be as efficient and environmentally friendly as the current solution. But it is really good to see people (often students) challenging old ideas.

An environment project by Puma. Reduce the resources used when distributing shoes. The bag tightly wraps an interior cardboard scaffolding—giving it shape and reducing cardboard use by 65%. Moreover, without that shiny box exterior, there’s no laminated cardboard (which interferes with recycling). There’s no tissue paper inside. And there’s no throw-away plastic bag. The bag itself is made of recycled PET, and it’s non-woven—woven fibers increase density and materials use—and stitched with heat, so that it’s less manufacturing intensive. Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel. Via Gizmodo