La Lepre Stanca Tourmalet. A coffee brand created by a team of cyclists who love bicycling and value a good cup of coffee along the strada. The team is known as La Lepre Stanca. The name of the coffee comes from an iconic place in the bicycling world – Col du Tourmalet is located in the Pyrenees and was used first time in 1910 as a milestone of Tour de France. The coffee is rosted at a farm outside Jönköping, Sweden, by the coffee master Ingo Deters. Brand identity and packaging design by Marcus Carlholt.