‘Designed by Ehrenstråhle & Wågnert. ”Femme Natural Boost is an energy drink that turns to a female audience that, in the current situation, have no alternative available in a product category in which communication signals mostly extreme sports, masculinity and testosterone. The challenge was therefore to develop a package that attracts the audience without, for that matter, alluding to the old image of what is feminine.

Femininity and independence were the key words in the creation of Femme’s brand, which included a complete graphic profile and packaging design. In terms of branding we wanted to express attitude and self- confidence with the female at the heart of it, which sets Femme apart from other competitors in the energy drink market. By working with a saturated yet distinctive color along with hand-drawn typeface, the can got an expression that was feminine without being perceived as cliché-like.”

Stockholm Confectionery Factory, founded around 100 years ago, still going strong and also exporting the sweets to countries around Europe. Beautiful old photos as the foundation of the design, on clean metal cans.

This free webinar will address the following points:

• Why sustainability is a design challenge i.e. why ‘design’ for sustainability
• Show some best practice examples of design innovation for sustainability
• Some of the obstacles and barriers to overcome
• Horizon scanning for emerging packaging sustainability themes for design, brands and innovation

Registration for this event is free, but space is limited. Register today to guarantee your spot. Chris will take audience comments and questions after the presentation. Kristina de Verdier, Senior Designer at Tetra Pak (and founder of this blog) will moderate the Q&A session of this i2live webinar. Wednesday, May 15, 2013, 8 p.m European Time. Register here

SPEAKER, Chris Sherwin, Head of Sustainability Seymourpowell. For 15 years, Chris Sherwin has advised and consulted many global corporates plus start-ups, entrepreneurs and third sector organisations. Chris is an expert workshop designer and faciliator, great at creating and designing world leading projects, have vast knowledge of tools and methods, plus sustainability experience in consumer product, FMCG, food and beverage industry. He also holds a PhD titled ‘Innovative Ecodesign’ from Cranfield University.

MODERATOR, Kristina de Verdier is Senior Designer at Tetra Pak and founder of the packaging design blog Ambalaj. She has nine years experience in the packaging industry on a global arena, and has gained market insights through extensive ethnographic studies. Based in Sweden, Kristina makes trend reports, manages innovation & design projects and works with brand strategy development.

More info here. Please contact i2live@industryintel.com or call +1-310-553-0008 if you have questions.

”Do we need more beer? Well, yeah. Especially if it’s really great beer! That’s what impressed us, Geneva Lake’s attention to detail. Superior ingredients, meticulous brewing conditions yielding unparalleled results. One taste and we knew, this was the real deal. Geneva Lake founded their family brewery in the heart of big beer country. A gutsy stand not for the faint-hearted indeed.”

”Alchemy committed to rebrand this amazing beer in an authentic way, truly worthy of a world-class micro-brew poised to conquer the world — one sip at a time. Water, hops and grain? Meet glass, ink and crimped metal! We strategically specified 24oz. amber bottles and growlers forged with tactile ink-on-glass packaging to convey bold, honest, hand-crafted flavor with attention to detail just like the beer inside. Wisconsin’s finest.” Designed by Alchemy LTD and photography by Andrews Braddy.

Etched bottle packaging design for Darioush Winery.

Lo Siento, Barcelona based design agency created brand Identity and packaging design for Sandro Desii’s products. ”The design focuses on creating an identity system that helps both owner and consumer to locate, catalogue and organize the different products of the firm by their number and color. A family of twenty packs of pasta has been designed.” Via The Dieline

Drinks from Luscombe. Based on a farm in Devon where they have been making the drinks since 1975.

Packaging concept developed by Tiffany Marchis at UQAM. ”The package was part of a larger campaign to promote the green city. Herbs are available in kraft paper bags easy to transport and handle. The bottom lined with a detachable tray is then to be planted in the garden or simply in a pot. All material is optimized including the handles of the bag that can be used, once detached, as identification label for grass”

The Packaging Arena and WDO Innovation recently launched a Sustainable Packaging competition ( in Swedish). The competition is already open, and ideas will be screened throughout June. The winning concept will go through a refinement process, and finally be presented to the jury. The companies in the jury are Smurfit Kappa Sverige, BillerudKorsnäs, Stora Enso, DS Smith Packaging Sweden och Nordic Paper. All members of The Packaging Arena.

”Life is a recycled paper-made water container designed for Milano Expo 2015. Despite recycling initiatives, there are still tons of plastic bottles being thrown into landfills. Life is a product designed to dissuade people from using plastic bottles with a one-day-use bottle easy to be recharged and recycled again. Life is made from recycled paper and it doesn’t use any chemical ink or adhesives. The green cord is made from natural cotton.” Designed by Andrea Ponti